February 2024 was yet another record-breaking month for new car deliveries in Australia, with a long-expected slowdown in sales yet to be reflected in the tallies.

    A total of 105,023 vehicles were sold in February, an increase of 20.9 per cent compared with February 2023.

    Not only were sales up across every state and territory, every SUV, ute and van segment was up, while small and mid-sized passenger cars also saw a bump.

    Sales of traditional petrol and diesel vehicles were up 4.5 and 21.1 per cent respectively, while electric vehicle (EV) sales jumped 70.4 per cent and hybrids saw an even greater increase of 100.2 per cent.

    EVs accounted for 9.6 per cent of the market and the Tesla Model 3 was the third best-selling vehicle overall, behind the Ford Ranger and Toyota HiLux.

    However, the peak body for new car brands cited the fact just one electric ute was sold – the LDV eT60, which is more than double the price of its turbo-diesel counterpart – as a reason the Australian Government should be cautious about its proposed efficiency and emissions standards.

    “Australian motorists’ strong preference for utes, accounting for 20.3 per cent of sales this month, demonstrates the challenges with the proposed New Vehicle Emissions (sic) Standard,” said Federal Chamber of Automotive Industries (FCAI) chief executive Tony Weber.

    “Out of 21,327 utes sold in February, only one was an EV.

    “Growing sales of electric vehicles across other market segments proves that where a battery electric product exists which suits the driving habits of Australian motorists, work and recreation needs they will purchase these vehicles.”


    Toyota was comfortably ensconced in the top spot, though HiLux 4×2 sales sunk 51.4 per cent year-over-year, the Kluger fell by 19.4 per cent, and the Prado dropped by 9.3 per cent ahead of the launch of a new-generation model mid-year.

    Mazda sat in second with 7350 sales, down 4.1 per cent. It was let down by a drop in CX-5 sales (down 36.8 per cent) plus the drying up of CX-9 stock, though the updated Mazda 2 also sunk by 35.1 per cent.

    Ford was up 20.8 per cent to 7275 sales, and even a drop in Ranger 4×2 sales couldn’t stop the Ranger from being Australia’s best-selling vehicle. Everest sales were up 40.8 per cent and Ranger 4×4 sales by 26.2 per cent.

    Just outside of the top three was Nissan, which had a huge month especially considering it sat in 12th place last month.

    Nissan sales were up 157.2 per cent over February 2023, with the X-Trail up 283.5 per cent, the Patrol by 206.3 per cent, the Juke by 223.4 per cent, and the Navara up by 181 per cent.

    After fending off Kia in January, Hyundai was overtaken by its in-house rival (5703 sales vs 6141 sales). Both were outsold by Mitsubishi, which recorded 6411 deliveries.

    The top 10 was rounded out by Tesla, Isuzu Ute and MG.

    With updated Model 3 deliveries back on track, Tesla wasn’t outsold by BYD again.

    BrandSalesChange YoY
    Ford 7275+20.8%
    Isuzu Ute4692+48.7%
    Land Rover520+293.9%
    Alfa Romeo64+113.3%
    Aston Martin9-10%


    After snatching the crown from the Toyota HiLux in 2023, the Ford Ranger was once again Australia’s best-selling vehicle.

    Not only that, it managed to beat the HiLux in 4×2 ute sales – typically, the Ranger only beats the HiLux in 4×4 sales. The Isuzu D-Max also pushed past the HiLux in 4×2 sales.

    The Tesla Model 3 overtook the Model Y in sales, no doubt buoyed by a recent update and the resumption of sales following a brief pause to address a compliance issue.

    The Nissan X-Trail stormed past all its mid-sized SUV rivals bar the Toyota RAV4.

    1. Ford Ranger: 5353
    2. Toyota HiLux: 4403
    3. Tesla Model 3: 3593
    4. Isuzu D-Max: 2941
    5. Toyota RAV4: 2843
    6. Nissan X-Trail: 2508
    7. Toyota Corolla: 2439
    8. MG ZS: 2357
    9. Mitsubishi Outlander: 2209
    10. Tesla Model Y: 2072
    11. Isuzu MU-X: 1751
    12. Hyundai Tucson: 1687
    13. Mazda CX-5: 1642
    14. Toyota LandCruiser wagon: 1578
    15. Toyota Camry: 1552
    16. Mitsubishi Triton: 1537
    17. Nissan Navara: 1501
    18. Mazda BT-50: 1389
    19. Hyundai i30: 1372
    20. Kia Sportage: 1350


    Sales by category

    • SUVs: 57,773 sales, 55 per cent market share
    • Light commercial vehicles: 23,675 sales, 22.6 per cent market share
    • Passenger cars: 19,610 sales, 18.7 per cent market share
    • Heavy commercial vehicles: 3875 sales, 3.7 per cent market share

    Top segments by market share

    • Medium SUVs: 22,404 sales, up 18.2 per cent
    • 4×4 utes: 17,959 sales, up 29.4 per cent
    • Small SUVs: 14,966 sales, up 34.5 per cent
    • Large SUVs: 12,301 sales, up 5.2 per cent
    • Small cars: 8384 sales, up 62.2 per cent

    Sales by region

    • New South Wales: 31,943 sales, up 15.7 per cent
    • Victoria: 28,415 sales, up 29.8 per cent
    • Queensland: 22,466 sales, up 21.9 per cent
    • Western Australia: 11,317 sales, up 15.3 per cent
    • South Australia: 6451 sales, up 16.3 per cent
    • Tasmania: 1817 sales, up 28.5 per cent
    • Australian Capital Territory: 1743 sales, up 19.9 per cent
    • Northern Territory: 871 sales, up 20.1 per cent

    Sales by buyer type

    • Private buyers: 55,729 sales, up 22.7 per cent
    • Businesses: 37,103 sales, up 21.1 per cent
    • Rental fleets: 5104 sales, up 9.3 per cent
    • Government: 3212 sales, up 37.0 per cent

    Sales by propulsion or fuel type

    • Petrol: 46,533 sales, up 4.5 per cent
    • Diesel: 32,022 sales, up 21.1 per cent
    • Hybrid: 11,447 sales, up 100.2 per cent
    • Electric: 10,111 sales, up 70.4 per cent
    • Plug-in hybrid: 1034 sales, up 127.8 per cent

    Sales by country of origin

    • Japan: 32,476 sales, up 30.9 per cent
    • Thailand: 23,160 sales, up 24.8 per cent
    • China: 17,943 sales, up 31.7 per cent
    • Korea: 12,424 sales, up 1.5 per cent
    • Germany: 3980 sales, up 33.8 per cent

    MORE: VFACTS January 2024: Record start to the year but slower times ahead

    William Stopford

    William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

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