Australia’s top 20 best-selling cars among rental fleets in 2023 was quite different to the list of overall best sellers.

    Many of the overall best sellers on the VFACTS sales charts feature in this list, with the Toyota HiLux – the second best-selling vehicle in Australia last year – sitting in the top spot.

    But the Toyota Corolla jumped from 12th position in overall sales to 2nd when looking just at rental fleet sales, with the MG ZS climbing from 5th to 3rd, and the MG 3 from 18th to 5th.

    The MG HS also leapt from 42nd overall to 4th in rental sales, and the Kia Carnival from 27th to 9th.

    Australia’s best-selling vehicle in 2023, the Ford Ranger, sat at only 10th in rental sales, with the third best-selling Isuzu D-Max sitting at 11th.

    The vehicle with the highest percentage of sales going to rental fleets was the Cupra Ateca, with 56.7 per cent.

    The Renault Koleos cracked the top 20 best-selling vehicles to rental fleets, with 1396 sales – or 50.3 per cent of its total sales.

    Only a handful of other vehicles saw more than 30 per cent of their sales go to rental fleets: the Skoda Scala (43.8 per cent), the BMW 5 Series (42.8 per cent), the Renault Captur (39.5 per cent), and the Peugeot 508 (34 per cent).

    The most popular vehicle overall with the highest retail sales percentage was the MG HS, at 29.7 per cent.

    The Mitsubishi ASX, long a fixture on rental fleets, was nowhere to be seen in the top 20. Only 8.7 per cent of ASXs sold in 2023 were to rental fleets.

    While rental fleet sales may not be the most glamorous, they can help raise awareness of a new brand, which may explain why the Cupra Ateca’s rental sales are high, or why 14.9 per cent of all Chery Omoda 5s went to rental companies.

    ModelTotal sales to rental companiesPercentage of total sales
    Toyota HiLux52978.7%
    Toyota Corolla460023%
    MG ZS391613.3%
    MG HS 241229.7%
    MG 3239615.5%
    Mitsubishi Outlander23529.7%
    Toyota RAV422847.7%
    Toyota Camry226921.4%
    Kia Carnival214018.9%
    Ford Ranger17832.8%
    Isuzu D-Max 16095.2%
    Kia Sportage159410.1%
    Toyota Prado15467.5%
    Mazda CX-514686.4%
    Renault Koleos139650.3%
    Isuzu MU-X13929.8%
    Volkswagen Tiguan132218.1%
    Kia Stonic128518.4%
    Ford Everest12378.2%
    Subaru Forester12237.5%

    MORE: VFACTS 2023: Tesla Model Y was Australia’s best-selling new car with private buyers
    MORE: VFACTS 2023: All-time Australian sales record, Ford Ranger tops charts

    William Stopford

    William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

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