Ineos

The Ineos automotive brand might be new, but what has led to the creation of the Grenadier wagon and soon, the Grenadier ute is nothing short of extraordinary.

With the absence of the Land Rover Defender in its original, tough ladder chassis form, the gap in the market for a fully capable off-road vehicle that feels at home in the city and one which you can hose the mud out of, was left to no other than British billionaire and chemical engineer, Sir Jim Ratcliffe.

The original idea was to simply buy the tooling and the manufacturing products from Land Rover and continue producing the Defender one way or another, but the British brand evidently wasn’t very keen and what was then conceived at the Grenadier pub in London almost as a ‘we can do it better ourselves any way’, became the Ineos Grenadier.