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    Cupra is a Spanish automotive brand that was spun off from SEAT, a subsidiary of the Volkswagen Group, in 2018. Originally launched in 2016 as the high-performance division of SEAT, Cupra became a standalone brand in order to focus exclusively on producing sporty and luxurious vehicles.

    Cupra's lineup currently consists of three main models: the Cupra Leon, a high-performance version of the SEAT Leon compact car; the Cupra Ateca, a sporty SUV; and the Cupra Formentor, a coupe-style SUV that was introduced in 2020 as the brand's first standalone model.

    In Australia the Cupra Born will also be the first EV from the Volkswagen group on offer.

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