Volkswagen says it “made sense” to pair with Ford as its lead development partner for the Amarok ute.
“It’s always an idea also to set up a robust SUV based on the pickup, but we do think that the setup of the pickup is currently best delivering value to our customers,” said Volkswagen Commercial Vehicles board member for marketing, Lars Krause, this week.
“That means we are also offering accessories like like a hardtop [canopy] – this will be available also from the beginning. So we are delivering extra customer value, and this is why we are focusing on the pickup.”
These sorts of off-roaders are hugely popular in Australia among regional families, those who tow, and go off-roading. But from a global perspective, it’s not a major consideration for Volkswagen, given where it focuses its efforts.