Mitsubishi Motors Australia Limited (MMAL) has outlined its future product strategy to local dealers, which will include new models and a range of powertrain options.
“Australia is a core market for MMC, and it makes an important contribution to our global business,” said Mitsubishi Motors Corporation (MMC) president and CEO Takao Kato.
“We will offer not only battery electrics but also plug-in hybrids and hybrids, and introduce appropriate products that will meet the New Vehicle Efficiency Standard (NVES) set by the Australian government.”
Mitsubishi’s teaser image
Mitsubishi currently has plug-in hybrid versions of the Eclipse Cross and Outlander, but no conventional hybrids and no electric vehicles (EVs) – at least not in Australia.
While it hasn’t specified exactly what’s coming, the company has confirmed as part of its “adventure-led brand strategy” it will have “several all-new or significantly updated models” by 2030.
It has also committed to “a further strengthening of the Triton’s range”.
Mitsubishi has also released a teaser image of its future lineup, which CarExpert understands is an accurate depiction of the number of vehicles it will offer and includes both new and substantially updated models.
Delica 
Triton 
The next Pajero Sport?
If the teaser image looks familiar, it’s because Mitsubishi Motors North America released a similar image last month – but it’s not exactly the same lineup.
The Australian teaser image features eight vehicles. The brand currently sells just five vehicles here: the ASX, Eclipse Cross, Outlander, Pajero Sport, and Triton.
One of the teased vehicles is clearly a ute, while the two vehicles in the middle would appear to be the next-generation Delica people mover, previewed by the D:X concept, and a large SUV, potentially the next Pajero Sport.
We can logically assume three of the other vehicles are an updated Outlander and replacements for the current ASX and Eclipse Cross, which leaves two mystery models.
Apart from the Triton and Delica, all vehicles in the teaser appear to be SUVs – no Lancer revival, then. There also doesn’t appear to be any kei car like the eK X.
What appear to be the updated/new Eclipse Cross and Outlander also appear in the American teaser, along with the Delica, but all the others are unique to the Australian teaser.
That’s unusual as Mitsubishi currently has an almost identical lineup between Australia and North America, though the latter market misses out on the Triton and Pajero Sport.
Mitsubishi Motors North America’s teaser image
It would appear Mitsubishi will introduce vehicles in North America that it won’t sell here, something it hasn’t done in almost 20 years when it fielded models like the Raider, Endeavor and Eclipse that we never received.
Notably, one of the vehicles in the North American teaser appears suspiciously similar to the Nissan Chill-Out concept, which previews the replacement for the current Leaf.
The company is no stranger to region-specific models, however – take the Southeast Asian-market Xpander people mover, for example, or the European Colt and ASX that are rebadged versions of the Renault Clio and Captur, respectively.
Last year, Mitsubishi teased 16 models, including nine electric or electrified models, that it plans to launch globally over the next five years.
This included an electric ute, hybrid and electric two-row SUVs, and combustion-powered MPV, three-row SUV, and ‘PPV’ models.
Mitsubishi’s local lineup has continued to shrink. The Mirage and Pajero were axed in 2021, the latter having been retired globally, while the short-lived Express van followed in 2022.
“MMAL is at a key point in its history, and today’s announcements confirm Mitsubishi Motors’ commitment to this market, via a strong product pathway to the end of the decade,” said MMAL CEO Shaun Westcott.
“This includes delivering advanced powertrain technologies and a wider product choice, every model endowed with a unique spirit of adventure.”
