The Ford Ranger and Toyota HiLux are locked in a neck-and-neck race for the title of Australia’s best-selling car in 2023.

    To the end of September 2023 the pair are both sitting on more than 43,000 deliveries according to VFACTS data, comfortably ahead of the Tesla Model Y (23,457 deliveries), MG ZS and ZS T (23,152 deliveries), and Toyota RAV4 (22,388 deliveries).

    The HiLux is currently leading the overall race with 44,301 deliveries, with the Ranger nipping at its heels with 43,073.

    The Ranger remains Ford Australia’s most important car, to the point it’s rented a ship of its own to bring the ute (and its Everest SUV spinoff) to local showrooms from the factory in Thailand.

    It represents a whopping 70 per cent of the brand’s local sales; growing to 87 per cent if you include the closely related Everest.

    The HiLux accounts for just shy of 30 per cent of Toyota Australia’s sales to date this year.

    On the sales charts, both HiLux and Ranger are comfortably ahead of the chasing pack of dual-cab utes. The Isuzu D-Max is well behind in third place.

    When it comes to the cheaper, simpler 4×2 utes favoured by big fleets, the HiLux is comfortably leading the charge.

    4×2 deliveries (Jan – September 2023)
    Toyota HiLux9425
    Ford Ranger 4120
    Isuzu D-Max4044
    Mazda BT-502609
    Mitsubishi Triton1909
    Nissan Navara 642
    GWM Ute200
    LDV eT6064

    But when it comes to the more expensive (and profitable) 4×4 sales in Australia, the Ford Ranger remains the king.

    4×4 deliveries (Jan – September 2023)
    Ford Ranger38,953
    Toyota HiLux34,876
    Isuzu D-Max17,435
    Mazda BT-5010,829
    Mitsubishi Triton10,048
    Toyota LandCruiser8255
    GWM Ute7099
    LDV T60 Max6697
    Nissan Navara5230
    Volkswagen Amarok3848
    SsangYong Musso2779
    Jeep Gladiator628

    The overall sales charts tell an interesting story.

    Overall ute deliveries, including 4×2 and 4×4 models (Jan – September 2023)
    Toyota HiLux44,301
    Ford Ranger43,073
    Isuzu D-Max21,749
    Mazda BT-5013,438
    Mitsubishi Triton11,957
    Toyota LandCruiser8255
    GWM Ute7299
    LDV T60 Max and eT606761
    Nissan Navara5872
    Volkswagen Amarok3848
    SsangYong Musso2779
    Jeep Gladiator628

    Scott Collie

    Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.

    Buy and Lease
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers