BMW 7 Series

The BMW 7 Series is the brand's flagship luxury sedan, built to showcase BMW's highest level of comfort, technology and rear-seat accommodation. The current generation takes a bold design approach and places a heavy emphasis on digital displays, advanced driver-assistance features and theatre for passengers, including available rear entertainment technology. It sits alongside the electric i7, giving the limousine range both combustion and electric pathways. The 7 Series is less about compact driver engagement and more about effortless performance, refinement and presence. It suits owners who want a large luxury sedan with strong powertrains, a plush cabin and the ability to work as either a personal car or chauffeur-driven flagship.