European BMW 7 Series owners will now be able to stream soccer games from inside their cars.
The in-car app will allow customers to stream Bundesliga content, including match highlights and selected live content, on the 14.9-inch infotainment touchscreen.
The pilot has already started for German drivers, with other regions in Europe, America and Asia set to follow suit.
At this stage, the in-car app is only available in the 7 Series however BMW says it may also be offered on other newly launched models within the range.
The pilot is currently underway and is set to run until March 31, 2024.
For safety reasons, the streaming app will only be available for use when the vehicle is stationary. If the vehicle is in motion, only audio for the program will be accessible.
BMW has said that, as the pilot progresses, updates can be provided over-the-air.
To access the in-car app, German drivers must have a personal eSim activated in their vehicle to enable 5G streaming.
Drivers will then pay for the streaming usage via their personal mobile contract.
Given the high interest in the Premier League and sports streaming services like Kayo, such a feature would be welcome in Australia. BMW has yet to confirm if or when we might get access to this.
BMW joins brands like Tesla and Polestar in offering in-car streaming applications.
Tesla owners can enjoy streaming apps like YouTube and Netflix within their touchscreen infotainment system.