

Josh Nevett
4 Days Ago
Mercedes-Benz leads the luxury sales race this year despite sales declining, ahead of BMW, Audi and Volvo – the latter brand making gains.
Senior Contributor
Senior Contributor
Five months into its new no-haggle ‘agency’ business model, Mercedes-Benz Australia (excluding vans) has retained its status as Australia’s favourite luxury car brand.
But the gap has narrowed slightly, with arch rival BMW seeing its sales decline at a slower rate.
Meantime, number three brand Audi has its work cut out to keep a growing Volvo and ever-charging Tesla at bay, as it battles through particularly painful stock shortages.
Interestingly, the top three luxury players have all seen their sales decline at a much greater rate than the total new vehicle market, which is down 4.1 per cent so far this year.
Mid-table contender Lexus has slid back in the pecking order this year as it too struggles with stock, having sat narrowly ahead of Volvo at this point in 2021.
Porsche, like Volvo, bucked the trend over the first few months by posting sales growth, unlike Land Rover behind it, while upstart EV contender Polestar has started pretty well: the Chinese-Swedish brand has outsold both Genesis and Jaguar.
Italian pair Alfa Romeo and Maserati bring up the rear, with both brands hanging out for core new products (the Tonale and Grecale SUVs respectively) due over the next 12 months.
Australia’s luxury brand sales, January to May 2022
Brand | YTD sales | Change |
---|---|---|
Mercedes-Benz | 10,547 | Down 17.7% |
BMW | 9566 | Down 13.3% |
Audi | 4690 | Down 36.7% |
Volvo | 4598 | Up 5.6% |
Tesla | 4481 | No data |
Lexus | 3320 | Down 24.5% |
Porsche | 2533 | Up 11.2% |
Land Rover | 2197 | Down 25.8% |
Polestar | 361 | New brand |
Genesis | 343 | Up 98.3% |
Jaguar | 342 | Down 24.7% |
Alfa Romeo | 236 | Up 1.7% |
Maserati | 234 | Up 3.5% |
It’s interesting to look at some key vehicle segments, to see which brands are strong and where.
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