March was a good month for Mazda Australia, with growth of more than 58 per cent compared to 2020 and more than 10,700 of its vehicles finding homes.
It’s the first time since June 2019 the brand has sold more than 10,000 units in a month, cementing itself as Australia’s second-favourite brand after two years of sales decline saw it perilously close to falling out of second spot.
Key drivers included the top-selling CX-5 mid-sized SUV (3022 units, up 74.3 per cent) and CX-3 light SUV (1744 units, up 65.8 per cent), as well as the BT-50 4×4 range (1177 units, up 108.3 per cent).
Mazda’s smallest SUV was the best-seller across the Light and Small SUV segments, ahead of the increasingly popular MG ZS range (1510 units, up 321.8 per cent) and Hyundai Kona (1462 units, up 45.3 per cent).
The CX-30 small SUV was the third best-seller in its segment for March too, with 1225 sales (up 51.8 per cent).
The CX-3 and CX-5 recently benefitted from running changes for 2021, with both posting their highest monthly tallies for some time – June 2019 and June 2018 respectively, to be specific.
Mazda says the bulk of CX-3 sales come from the Maxx Sport and sTouring grades, with front-wheel drive models accounting for 96 per cent of the mix.
The CX-5 has strong demand for Maxx Sport and Touring grades. Additionally, the new GT SP variant sold over 200 units in its first full month on sale.
As for the BT-50, it’s the first time since the new generation launched sales have exceeded 1300 units, and the fifth consecutive month of growth. High-spec XTR and GT models are proving to be the volume sellers, according to Mazda.
Other notable mentions include the Mazda 3 (1577 units, up 27.4 per cent), while the freshly-updated CX-8 saw a 114.4 per cent increase to 491 units, and the flagship CX-9 was up 42.6 per cent to 783 units.
The Mazda 2 held strong with 352 units (up 39.7 per cent) and the MX-5 sports car had strong growth, albeit off a low base, with 62 sales (+158.3 per cent).
As for Mazda’s ‘losers’ in March, the Mazda 6 mid-sizer was down by 5.3 per cent to 144 units.
It’s worth noting the Medium Passenger segment was down 38.9 per cent overall and the Mazda is the second best-seller, while the BT-50 4×2 range was down 8.3 per cent to 199 units.
Year to date, Mazda is up 33.1 per cent (to 27,615 units) as of March 31, 2020.
March also saw the brand grow its market share to 10.8 per cent (up from 8.3 per cent) meaning that one in 10 new car sales in Australia were Mazdas.