Mercedes-Benz Cars remains Australia’s luxury car leader four months into 2022, despite posting a sharp sales decline of 19.6 per cent relative to the same period in 2021.
This suggests that Mercedes’ transition to a new ‘agency’ business model whereby it owns inventory and sets pricing nationally has not necessarily been the existential threat some billed it to be.
Whether Tesla counts as a luxury brand largely depends on perception, but we’ll include it here on account of pricing.
Audi by contrast has sold 3749 cars, down 34 per cent on the back of supply shortfalls – something affecting all brands, but some more so than others.
Jaguar Land Rover has sold 2059 cars, down 23.7 per cent, putting it only two units ahead of Porsche: 2057 sales, up 19.5 per cent and bucking the trend.
Some of the stragglers include Mini (878 sales, down 20.5 per cent), Genesis (258, up 101.6 per cent), Polestar (208 sales, new to market), Alfa Romeo (193 sales, up 4.9 per cent), and Maserati (188, up 6.8 per cent).
Industry sales database VFACTS classifies passenger cars as hatches, sedans, coupes, convertibles, wagons, and people-movers.
Tesla rules the roost in this space, with the Model 3 (4469) one of the most popular passenger cars overall, putting it ahead of Mercedes-Benz (2958), BMW (2782), and Audi (936).
Mercedes-Benz is the SUV leader with 5307 sales YTD, ahead of BMW (4250), Volvo (3304), Audi (2813), and Lexus (2245). SUV specialist Land Rover sold 1788 over the period.
Just two of the top 10 luxury models are sedans, including the top-selling Tesla Model 3 and the ninth-placed BMW 3 Series.
The rest are all small or mid-sized SUVs.
|Tesla Model 3||4469||NA|
|BMW 3 Series||1000||-16.9|
- Light cars: Mini hatch (429)
- Small cars: Mercedes-Benz A-Class (972)
- Medium cars: Tesla Model 3 (4469)
- Large cars: Porsche Taycan (218)
- Upper large cars: Mercedes-Benz S-Class (74)
- People movers: Mercedes-Benz V-Class (161)
- Sports: BMW 4 Series (265)
- Super sports: Porsche 911 (157)
- Small SUV: Volvo XC40 (1656)
- Medium SUV: BMW X3 (1533)
- Large SUV: BMW X5 (913)
- Upper large SUV: Mercedes-Benz GLS (208)