The Australian-developed and engineered Ford Ranger ute has dethroned the Toyota HiLux from its seven-year long reign as the best-selling car in Australia in 2023.

    Ford sold over 2000 more examples of the Ranger in 2023 than Toyota did HiLuxes.

    The Isuzu D-Max followed the two segment leaders as the third-best selling ute (and third best-selling vehicle overall) in Australia in 2023, followed by the Mazda BT-50 and Mitsubishi Triton.

    Rounding out the top 10 best-selling utes were the Toyota LandCruiser pick-up/cab-chassis, GWM Ute, LDV T60/eT60, Nissan Navara, and Volkswagen Amarok.

    The US-built and locally converted Ram 1500 pick-up narrowly missed out making the top 10. It’s currently the best-selling vehicle in the full-sized ute segment in Australia.

    There are also a wide range of new utes due to launch in Australia this year, including the likes of the BYD plug-in hybrid ute, Ineos Grenadier Quartermaster, JAC T9, new-generation Mitsubishi Triton, and Toyota HiLux with 48V Technology.

    Australian ute (4×2 and 4×4 combined) sales, 2023

    Model2023 sales
    Ford Ranger63,356
    Toyota HiLux61,111
    Isuzu D-Max31,202
    Mazda BT-5017,526
    Mitsubishi Triton16,641
    Toyota LandCruiser pick-up/cab-chassis11,414
    GWM Ute9616
    LDV T60/eT609106
    Nissan Navara8499
    Volkswagen Amarok6626
    Ram 15005922
    SsangYong Musso3491
    Chevrolet Silverado 15002260
    Chevrolet Silverado HD1105
    Ram 2500824
    Jeep Gladiator811
    Ford F-150145
    Ram 350087
    Toyota Tundra20

    Ford continues to be strong in the more profitable 4×4 ute segment, where it offers variants like the high-performance Raptor and luxurious Platinum that Toyota can’t yet match.

    Sales of North American-built and locally converted pickups continue to rise in Australia as well. The Ram 1500 and Chevrolet Silverado 1500 were the two best-selling examples of these pickups locally during 2023.

    It’s worth noting deliveries of the locally converted Ford F-150 only began in late November 2023, and were recently paused due to a turbocharger fault related to the remanufacturing process.

    The Toyota Tundra also isn’t officially available for retail purchase, as Toyota Australia is currently conducting a “real-world evaluation and validation program” that will see 300 potential customers lease the pickup.

    Australian ute (4×4) sales, 2023

    Model2023 sales
    Ford Ranger58,261
    Toyota HiLux48,995
    Isuzu D-Max25,443
    Mazda BT-5014,043
    Mitsubishi Triton13,732
    Toyota LandCruiser pick-up/cab-chassis11,414
    GWM Ute9363
    LDV T609027
    Nissan Navara7510
    Volkswagen Amarok6626
    Ram 15005922
    SsangYong Musso3491
    Chevrolet Silverado 15002260
    Chevrolet Silverado HD1105
    Ram 2500824
    Jeep Gladiator811
    Ford F-150145
    Ram 350087
    Toyota Tundra20

    Toyota makes up for the Ranger outselling it in the 4×4 ute segment by consistently outperforming it in the 4×2 ute segment where fleet buyers account for a larger share of the customer base.

    The Isuzu D-Max also outsells the Ford Ranger in the 4×2 ute segment.

    It’s worth noting part of the LDV T60 sales includes the eT60, which is currently the only all-electric ute on sale in Australia. It’s unclear exactly how many LDV eT60s were sold during 2023.

    Australian ute (4×2) sales, 2023

    Model2023 sales
    Toyota HiLux12,116
    Isuzu D-Max5759
    Ford Ranger5095
    Mazda BT-503483
    Mitsubishi Triton2909
    Nissan Navara989
    GWM Ute253
    LDV T60/eT6079
    Jack Quick

    Jack Quick is an automotive journalist based in Melbourne. Jack studied journalism and photography at Deakin University in Burwood, and previously represented the university in dance nationally. In his spare time, he loves to pump Charli XCX and play a bit of Grand Theft Auto. He’s also the proud owner of a blue, manual 2020 Suzuki Jimny.

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