New car sales grew 33.1 per cent during August despite the two most populous states – New South Wales and Victoria – being stuck in lockdowns, and semiconductor-related supply shortages lingering like a bad smell.
Industry data VFACTS shows that 81,199 new cars were counted as sold in August compared to 60,986 in a disastrous August 2020. The year-to-date (YTD) tally sits at 732,828 sales, which is actually the highest tally at this point since 2018.
Brands
Toyota’s sales spiked more than 60 per cent as big gains from the Corolla (+2099 sales), HiLux 4×4 (+2388) and Prado (+2237) more than offset a supply-led decrease in RAV4 sales (-1656).
Mazda sat comfortably in second with 7645 sales, up 10.5 per cent.
Rounding out the podium was Kia on 5065 (up 12 per cent), with the brand narrowly eclipsing Ford (5058, up 29.8 per cent), its majority owner Hyundai (5016, up 10.9 per cent), and Mitsubishi (4802, up 11.5 per cent).
Year-to-date, Kia (48,161) is nipping at the heels of its big brother Hyundai (48,712).
Completing the top 10 brands list were Volkswagen (3793, up 36.2 per cent), Subaru (3232, up 57.5 per cent), Isuzu Ute (3099, up 290.3 per cent despite substantial supply problems), and MG (3011, up 147.4 per cent).
Other manufacturers that grew their sales more than the market average of 27.4 per cent included Chinese brands GWM Haval (1824, up a whopping 405.3 per cent) and LDV (1141, up 74.5 per cent). Fewer supply issues played a role for the former in particular…
Other brands that experienced strong growth included Skoda (up 33.7 per cent), Lexus (up 67.3 per cent), Land Rover (up 118.1 per cent), Ram (up 44.5 per cent), SsangYong (up 111.3 per cent), Mini (up 48.0 per cent), Peugeot (up 34.7 per cent), Jaguar (up 136.7 per cent), and Genesis (up 257.1 per cent).
The battle between the major luxury brands went: Mercedes-Benz (excluding vans) 1905, BMW on 1578, and Audi with 1143.
Manufacturers that witnessed sales declines included Mercedes-Benz (down 6.9 per cent), Nissan (down 9.2 per cent), Suzuki (down 9.0 per cent), Honda (down 36.0 per cent in the second month under its new fixed-price agency model), Volvo Car (down 3.3 per cent), and Alfa Romeo (down 28.9 per cent).
| Brand | Sales | Change |
|---|---|---|
| Toyota | 19,959 | Up 60.3% |
| Mazda | 7645 | Up 10.5% |
| Kia | 5065 | Up 12.0% |
| Ford | 5058 | Up 29.8% |
| Hyundai | 5016 | Up 10.9% |
| Mitsubishi | 4802 | Up 11.5% |
| Volkswagen | 3793 | Up 36.2% |
| Subaru | 3232 | Up 57.5% |
| Isuzu Ute | 3099 | Up 290.3% |
| MG | 3011 | Up 147.4% |
| Mercedes-Benz | 2364 | Down 6.9% |
| Nissan | 2162 | Down 9.2% |
| GWM/Haval | 1824 | Up 405.3% |
| BMW | 1578 | Up 11.6% |
| Audi | 1143 | Up 13.4% |
| LDV | 1141 | Up 74.5% |
| Suzuki | 1045 | Down 9.0% |
| Honda | 941 | Down 36.0% |
| Skoda | 674 | Up 33.7% |
| Lexus | 599 | Up 67.3% |
| Jeep | 581 | Up 22.1% |
| Volvo Car | 549 | Down 3.3% |
| Land Rover | 541 | Up 118.1% |
| Renault | 518 | Up 2.8% |
| Ram Trucks | 354 | Up 44.5% |
| SsangYong | 262 | Up 111.3% |
| Mini | 259 | Up 48.0% |
| Porsche | 211 | Up 21.3% |
| Chevrolet GMSV | 198 | N/A |
| Peugeot | 198 | Up 34.7% |
| Jaguar | 142 | Up 136.7% |
| Fiat | 122 | Up 5.2% |
| Alfa Romeo | 54 | Down 28.9% |
| Genesis | 50 | Up 257.1% |
| Maserati | 32 | Up 6.7% |
| Bentley | 26 | Up 225.0% |
| Chrysler | 26 | Up 30.0% |
| Ferrari | 15 | Up 36.4% |
| Lotus | 12 | Up 500.0% |
| Aston Martin | 11 | Up 10.0% |
| McLaren | 9 | Up 28.6% |
| Lamborghini | 7 | No change |
| Rolls-Royce | 6 | Up 100.0% |
| Citroen | 5 | Down 16.7% |
| Alpine | 1 | N/A |
Models
The top 20 selling vehicles list comprised five utes or cab chassis vehicles, six passenger cars, and nine broadly classified SUVs. Reflecting its dominance, Toyota made six of the top 20 and four of the top five.
| Model | Sales | Change |
|---|---|---|
| Toyota HiLux | 4470 | Up 267.3% |
| Ford Ranger | 3959 | Up 34.9% |
| Toyota Corolla | 3563 | Up 143.4% |
| Toyota RAV4 | 3169 | Down 34.3% |
| Toyota Prado | 2731 | Up 452.8% |
| Mazda CX-5 | 2239 | Up 18.8% |
| Hyundai i30 | 2047 | Up 43.2% |
| Isuzu D-Max | 1941 | Up 885.3% |
| MG ZS | 1700 | Up 436.3% |
| Mitsubishi Outlander | 1638 | Up 85.1% |
| Toyota Camry | 1422 | Up 56.3% |
| Mazda BT-50 | 1325 | Up 107.7% |
| Kia Cerato | 1205 | Down 4.7% |
| Hyundai Tucson | 1169 | Up 29.5% |
| Isuzu MU-X | 1158 | Up 94.0% |
| Mazda CX-30 | 1141 | Up 51.5% |
| Subaru Forester | 1104 | Up 55.1% |
| Toyota L’Cruiser 70 | 1107 | Up 49.6% |
| Mazda 3 | 1075 | Up 9.2% |
| MG 3 | 1035 | Up 58.3% |
Segments
We can also identify the most popular models in each vehicle segment.
- Micro Cars: Kia Picanto (411), Fiat 500 (50), Mitsubishi Mirage (34)
- Light Cars under $25,000: MG 3 (1035), Kia Rio (647), Volkswagen Polo (390)
- Light Cars over $25,000: Mini Hatch (133), Audi A1 (54), Citroen C3 (2)
- Small Cars under $40,000: Toyota Corolla (3563), Hyundai i30 (2047), Kia Cerato (1205)
- Small Cars over $40,000: Mercedes-Benz A-Class (257), BMW 1 Series (177), BMW 2 Series Gran Coupe (128)
- Medium Cars under $60,000: Toyota Camry (1422), Mazda 6 (113), Volkswagen Passat (107)
- Medium Cars over $60,000: BMW 3 Series (252), Mercedes-Benz CLA (130), Lexus IS (90)
- Large Cars under $70,000: Kia Stinger (121), Skoda Superb (34)
- Large Cars over $70,000: Mercedes-Benz E-Class (62), BMW 5 Series (43), Audi A6 (17)
- Upper Large Cars: Chrysler 300 (26), Mercedes-Benz S-Class (13), BMW 6 Series GT (8)
- People Movers: Kia Carnival (395), Hyundai Staria (101), LDV G10 (61)
- Sports Cars under $80,000: BMW 2 Series (58), Nissan 370Z (49), Ford Mustang (45)
- Sports Cars over $80,000: BMW 4 Series (72), Mercedes-Benz C-Class (57), Mercedes-Benz E-Class (16)
- Sports Cars over $200,000: Porsche 911 (23), Ferrari range (15), Bentley Continental (15)
- Light SUVs: Toyota Yaris Cross (720), Kia Stonic (546), Mazda CX-3 (534)
- Small SUVs under $40,000: MG ZS (1700), Mazda CX-30 (1141), Mitsubishi ASX (976)
- Small SUVs over $40,000: Audi Q3 (404), Audi Q2 (174), Volvo XC40 (161)
- Medium SUVs under $60,000: Toyota RAV4 (3169), Mazda CX-5 (2239), Mitsubishi Outlander (1638)
- Medium SUVs over $60,000: Mercedes-Benz GLB (309), BMW X3 (306), Volvo XC60 (295)
- Large SUVs under $70,000: Toyota Prado (2731), Isuzu MU-X (1158), Toyota Kluger (984)
- Large SUVs over $70,000: Mercedes-Benz GLE (292), BMW X5 (180), Lexus RX (138)
- Upper Large SUVs under $100,000: Nissan Patrol (506), Toyota LandCruiser 200 Series (311)
- Upper Large SUVs over $100,000: Mercedes-Benz GLS (104), Land Rover Discovery (87), Mercedes-Benz G-Wagen (45)
- Light Vans: Volkswagen Caddy (106), Renault Kangoo (46), Peugeot Partner (20)
- Medium Vans: Toyota HiAce (364), LDV G10/G10+ (161), Mitsubishi Express (151)
- Large Vans: Mercedes-Benz Sprinter (357), LDV Deliver 9 (143), Renault Master (125)
- Light Buses: Toyota HiAce (172), Toyota Coaster (23), Ford Transit (16)
- 4×2 Utes: Toyota HiLux (1146), Isuzu D-Max (754), Ford Ranger (350)
- 4×4 Utes: Ford Ranger (3609), Toyota HiLux (3324), Isuzu D-Max (1187)
Miscellaneous
Sales by region
- NSW: 21,794, down 7.0 per cent
- Victoria: 21,167, up 153.6 per cent
- Queensland: 19,139, up 32.2 per cent
- WA: 9398, up 32.3 per cent
- SA: 6317, up 37.4 per cent
- Tasmania: 1660, up 46.9 per cent
- ACT: 941, down 28.3 peer cent
- NT: 783, up 33.6 per cent
Category breakdown
- SUV: 40,981 sales, 50.5 per cent market share
- Light commercials: 19,236 sales, 23.7 per cent market share
- Passenger cars: 17,339 sales, 21.4 per cent market share
- Heavy commercials: 3643 sales, 4.5 per cent market share
Top segments by market share
- Medium SUV: 18.0 per cent
- 4×4 Utes: 18.0 per cent
- Large SUV: 14.4 per cent
- Small SUV: 12.7 per cent
- Small Car: 11.7 per cent
Sales by buyer type
- Private buyers: 42,013, up 34.7 per cent
- Business fleets: 28,452, up 19.1 per cent
- Rental fleets: 4542, up 267.8 per cent
- Government fleets: 2549, up 24.7 per cent
Sales by propulsion or fuel type
- Petrol: 43,176, up 23.1 per cent
- Diesel: 27,228, up 63.9 per cent
- Hybrid: 6488, up 0.9 per cent
- EV minus Tesla*: 370, up 138.7 per cent
- PHEV: 293, up 184.5 per cent
- FCEV: 1
* Tesla refuses to supply sales information
Sales by country of origin
- Japan: 28,625 units, up 29.0 per cent
- Thailand: 17,558 units, up 51.0 per cent
- Korea: 10,321 units, up 14.4 per cent
- China: 6300 units, up 176.7 per cent
- Germany: 3407, down 9.9 per cent
Quotes
“The bounce of 33 per cent on last year’s figure demonstrates the resolve of car manufacturers to engage with customers and drive-up new vehicle ownership,” said Federal Chamber of Automotive Industries chief executive Tony Weber.
“With access to showrooms limited, vehicle makers are working to engage customers in their homes and other places of isolation.
“We know that the car industry is suffering the global impacts of Covid-19 on supply chains. An increase of 635 per cent on the sale of electric-powered SUVs shows just how diligently manufacturers are working with suppliers to deliver vehicles to market.”
Previous monthly reports
- July 2021 Australian new vehicle sales (VFACTS)
- June 2021 Australian new vehicle sales (VFACTS)
- May 2021 Australian new vehicle sales (VFACTS)
- April 2021 Australian new vehicle sales (VFACTS)
- March 2021 Australian new vehicle sales (VFACTS)
- February 2021 Australian new vehicle sales (VFACTS)
- January 2021 Australian new vehicle sales (VFACTS)
- December 2020 Australian new vehicle sales (VFACTS)
- November 2020 Australian new vehicle sales (VFACTS)
- October 2020 Australian new vehicle sales (VFACTS)
- September 2020 Australian new vehicle sales (VFACTS)
- August 2020 Australian new vehicle sales (VFACTS)
- July 2020 Australian new vehicle sales (VFACTS)
- June 2020 Australian new vehicle sales (VFACTS)
- May 2020 Australian new vehicle sales (VFACTS)
- April 2020 Australian new vehicle sales (VFACTS)
- March 2020 Australian new vehicle sales (VFACTS)
Got any questions about car sales? Ask away in the comments and I’ll jump in!
