VFACTS: 2021 Subaru Outback leads large SUV segment

The Subaru Outback is off to a strong start in sales despite a couple of recalls, outselling all its rivals last month.

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Jack Quick
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The redesigned, sixth-generation Subaru Outback was the best-selling vehicle in its segment last month despite the spectre of recalls and stop-deliveries.

Subaru sold 1341 Outbacks in March, a 190.9 per cent sales increase from March 2020, and a year-to-date increase of 119.8 per cent.

It was also the best monthly result for the Outback in the past decade, and the best March result in 25 years.

The Outback now holds a 13.5 per cent market share in the VFACTS Large SUV under $70,000 segment.

It edged past the Toyota Prado in March, which logged 1211 sales, and the Isuzu MU-X with 1179 sales.

Subaru has now sold 2503 Outbacks year-to-date, narrowly ahead of the MU-X (2465) but behind the Prado (3977).

The sixth-generation Outback has only just gone on sale but has already been affected by two stop-sales which have led to two recalls.

The first recall was due to a potentially problematic electronic brake booster, affecting 256 vehicles.

It was followed by a recall for the pre-collision braking, affecting 1982 vehicles.

Subaru had a good month in March, with sales increases across the board.

It was eighth in overall sales with 4212 sales, beating Volkswagen (3358 sales) and MG (3303 sales).

Despite the Outback’s strong performance, the Forester narrowly retained its spot as the best-selling Subaru with 1439 sales, up 19.4 per cent.

MORE: Subaru Outback news and reviews


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