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If badge-engineering is the answer, then the question is wrong

The Renault-Nissan-Mitsubishi Alliance appears determined to save money by sharing vehicle-upper-bodies. It's a deliberately vague plan for now, but if it means what I think it does, then it comes at what cost to each brand's DNA?

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Derek Fung

Renault-Nissan-Mitsubishi plots its new path

Derek Fung
 
Renault-Nissan-Mitsubishi plots its new path

The Renault-Nissan-Mitsubishi Alliance has unveiled a working structure, which will see each automaker put in charge of specific technologies, regions and model programs.

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