Lamborghini’s upcoming electric vehicle a chance for ‘something new’

Lamborghini's upcoming electric vehicle is set to give the brand a new take on life as it adapts to the future.

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Lamborghini, set to release its first EV in 2028, says that designing and engineering a car without an internal combustion engine will lead it to create something completely new, and in some aspects remake the brand.

The 2028 Lamborghini EV will be a Grand Tourer with 2+2 seating configuration, that will look to redefine the EV super sports car segment, and take on other high-performance EVs such as the potential Tesla Roadster and the Ferrari equivalent that will have been released by then.

Speaking to CarExpert at the launch of the new Huracan Tecnica in Spain last week, the global boss of Lamborghini, Stephan Winkleman, also admitted that the move to hybridisation and EVs was purely driven by the European Union’s ever stricter emission regulations.

“The legislator is the pusher on the change of all the car manufacturers, this is something we would never deny, even though our [small volume] numbers are not influencing the CO2 emissions,” Mr Winkleman told CarExpert.

“But we have to be responsible and ethically responsible and therefore we are doing, and I think the first model is a good exercise for us, yes it’s a GT 2+2 but it’s also a new body style, new tech, lots of opportunities to remake Lamborghini.”

Even though Europe this week gave the likes of Lamborghini and Ferrari an exemption in being able to continue production of internal combustion engines past the 2035 deadline set for the rest of the industry, there will no doubt be some markets that are unlikely to be as generous.

This means the lack of a big engine at the rear or front of the new GT gives Lamborghini an opportunity to reinvent the brand for the next-generation of vehicles that will no doubt follow, with Winkleman saying that it will be  “very recognisable but it should also be something completely new”.

As for who will buy a Lamborghini EV? The brand believes that it must do more to attract a new-generation of customers that will have had far more exposure to EVs and are not necessarily interested in large capacity internal combustion engines but still wish to live the Lamborghini lifestyle.

According to Mr Winkleman, the new model’s aim is to secure new customers as well as maintain current ones.

“[The EV will attract] both new and existing customers… but our aim is to get new customers otherwise it would be jeopardising and cannibalising existing.”

The yet to be named electric Lamborghini GT will be preceded by an Aventador replacement in 2023, Huracan replacement in 2024, and an all new Urus likely around 2026-27.

MORE: Lamborghini nurtures combustion in EV era – CEO interview

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Alborz Fallah

Alborz has been writing about cars since 2006 when he launched CarAdvice. He is an honourary adjunct professor at the Uni of QLD and is in denial about the impending death of the internal combustion engine. Despite having reviewed and driven thousands of different cars, he still can't work out how to replace a windscreen wiper.

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