Lamborghini sold a record 9233 cars around the world in 2022, eclipsing its previous record and showing that demand for ultra-luxury products hasn’t waned amid economic uncertainty.
The 2022 sales result is about 10 per cent greater than the previous year. Moreover, the brand is about sold out for 2023, with average wait times out to 18 months.
Lamborghini is a poster brand not only in enthusiast’s bedrooms, but also the offices of Volkswagen Group accountants, with its margins per car north of $100,000 according to its financial reporting.
Broken up into three macro regions, the company saw growth across the board: up 14 per cent in Asia (2561 cars); 10 per cent in the Americas (3188); and 7 per cent in Europe, Middle East and Africa (3484).
The global dealer network increased from 173 to 180, with a presence in 53 countries.
The US was top dog overall (2721 sales, up 10 per cent); followed by Chinese Mainland, Hong Kong & Macau (1018, up 9 per cent); Germany (808, up 14 per cent ); UK (650, up 15 per cent); and Japan (546, up 22 per cent).
Automobili Lamborghini chairman and CEO Stephan Winkelmann said the result “shows that our direction is sound and our choices are on the mark”.
“ …We have been able to carefully and meticulously manage an extraordinary order intake, pursuing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand.
“2023 is going to be a year of challenges and changes that we are ready to confront by always pushing ourselves beyond. We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list, which enables us to look to the future and the upcoming goals with confidence.”
This year will see Lamborghini release its first hybrid car – a new V12-toting Aventador successor – as part of a 1.8 billion euro (A$2.8bn) investment into electrification out to 2026.
Set to be unveiled early 2023, the new flagship Lamborghini V12 will use an all-new chassis, V12 engine and a hybrid system that the Italian brand says has been developed entirely in-house. The new model already has over 3000 orders.
On a more niche note, production of the Lamborghini Huracan Sterrato will start in February 2023 and be limited to just 1499 units. Once it goes on sale it will compete against the recently-revealed Porsche 911 Dakar.
Longer-term, Lamborghini’s confirmed Urus plug-in hybrid (PHEV) arrives in 2024