Mercedes-Benz has ruled out a return of the E-Class wagon to Australia with the upcoming W214 generation.
The W214 E-Class wagon has yet to be revealed, but is expected to be offered in both conventional and high-riding All-Terrain guise.
When asked whether wagons were officially dead at Mercedes-Benz Australia, a company spokesperson said, “Don’t call it Mercedes-Benz Australia, call it Australia.”
“We all love wagons but unfortunately there’s not enough people buying them. I think everybody loves the nostalgia of a wagon, but the reality is there’s an SUV available which more people want.
“It comes down to business case, the business case needs to stack up,” the Mercedes-Benz Australia spokesperson added.
“And if it doesn’t stack up, we can’t just do it because we hope it might work.”
“If we were a much larger market, maybe we could offer more,” the spokesperson said when asked whether that meant the SUV-like All-Terrain versions of the C-Class and E-Class were also off the table.
“But the size of our market, we think having a sedan and an SUV variant is enough for our market,” he added, citing as an example the availability of the C-Class sedan and the related GLC crossover.
The company has previously said demand for its SUVs is steadily increasing while demand for its wagon models was steadily decreasing.
Mercedes-Benz only offers one other wagon in Europe, the CLA Shooting Brake. Though this was offered here in first-generation guise, the current second-generation model wasn’t imported.
The outgoing E-Class was sold here in All-Terrain wagon guise, but this was withdrawn in 2021 with Mercedes-Benz instead bringing the facelifted range here only in sedan, coupe and convertible guise.
There are slimmer pickings in the large luxury segment the E-Class competes in. Jaguar dropped its XF Sportbrake and BMW its 5 Series Touring in 2020, with the Volvo V90 Cross Country following them out the door in 2021.