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2023 Ferrari Purosangue front teased

With its first-ever crossover due to be launched later this year, Ferrari has begun the teaser campaign for the Purosangue.

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Derek Fung
Derek Fung
Journalist
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With the Lamborghini Urus, Aston Martin DBX and the trailblazing Porsche Cayenne already launched, it was only a matter of time before the Ferrari Purosangue got in on the act.

The image of the car’s front end was issued overnight via Ferrari’s social media accounts, where the automaker said: “You’ve heard the rumours… and we’re delighted to confirm they’re true (some of them). All will be revealed later this year.”

This first official look at the crossover authenticates photographs taken of an undisguised prototype in a factory back in February.

Hidden within the massive lower front intake are the car’s main- and high-beam headlights.

A sensor underneath the Ferrari badge, as well as camera pods on the wing mirrors, indicate the Purosangue will be fitted with a full suite of driver assistance features.

Based on a new front mid-engine architecture, the company is hoping to create low centre of gravity by having the engine mounted low and behind the front axle. A dual-clutch transmission is located at the rear to improve weight balance.

Details about the drivetrain have yet to be announced, but the platform is understood to support hybrid and plug-in hybrid systems.

We expect to learn much more when the four-seat Purosangue is launched later this year.

After it is successfully launched, it could be the first in a series of Ferrari-badged crossovers with Car Magazine reporting the company is planning to add two all-electric crossovers to its lineup.

Not only will the Purosangue be the company’s first crossover, but it will take the honour of being Ferrari’s first series production car with four passenger doors.

That said, Ferrari has made a number of limited run family-friendly models in the past. One of the most famous is a series of seven 456 GT Venice wagons, six of which were sold to the Sultan of Brunei.

The seventh car (linked above) is believed to a development mule and resides in the UK.

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Derek Fung
Derek Fung

Derek Fung would love to tell you about his multiple degrees, but he's too busy writing up some news right now. In his spare time Derek loves chasing automotive rabbits down the hole. Based in New York, New York, Derek loves to travel and is very much a window not an aisle person.

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