Toyota Australia increased the asking price of the supply-stricken LandCruiser 300 Series as of January 1, as part of an almost range-wide price hike.

    The entire 2023 Toyota LandCruiser 300 Series range is up by $3500, meaning it now starts at $92,681 before on-road costs for the GX, and extends to $141,841 before on-roads for the Sahara ZX.

    A Toyota Australia spokesperson said this price increase was due to a combination of the following factors that are “outside our control”:

    “More expensive raw materials, labour, tooling and packaging are feeding into higher manufacturing costs; there has been a significant increase in sea-freight charges; and economic conditions are generally tougher with inflation on the rise, both here and overseas.

    “In addressing these challenges, Toyota remains committed to keeping price increases to a minimum while maintaining our customer expectations for the quality and reliability of our vehicles,” said the Toyota Australia spokesperson.

    The current Toyota LandCruiser 300 Series arrived in local showrooms in October 2021 and has been heavily in-demand with a huge order bank.

    Toyota Australia vice president of sales, marketing and franchise operation Sean Hanley told CarExpert earlier this month that the current expected wait time for a 300 Series is around 12 to 18 months.

    “We expect the volatile situation with supply will continue in 2023,” said Mr Hanley.

    “We have advised RAV4 hybrid, Camry hybrid, and LandCruiser 300 do have the longest wait times.

    “Whilst I don’t see these altering much for the first half [of 2023], I’m hopeful for the second half we will see some upside. I want to reassure customers we are doing everything possible,” he added.

    Despite being supply-constrained, Toyota still managed to sell a total of 13,152 LandCruiser wagons last year. This figure technically includes LandCruiser 76 Series wagons but the majority are 300s.

    The LandCruiser wagon outsold its closest rival, the Nissan Patrol, more than two times last year, with 5724 examples sold.

    The LandCruiser was one of nine best-selling models (within their respective segments) Toyota had last year. It helped the company stay on top of the sales charts for the 20th year in a row, and also achieve its strongest sales result in 14 years.

    The updated 2023 Toyota LandCruiser 300 Series range is priced as follows:

    • 2023 Toyota LandCruiser GX: $92,681 (+$3500)
    • 2023 Toyota LandCruiser GXL: $104,481 (+$3500)
    • 2023 Toyota LandCruiser VX: $116,681 (+$3500)
    • 2023 Toyota LandCruiser Sahara: $133,881 (+$3500)
    • 2023 Toyota LandCruiser GR Sport: $140,481 (+$3500)
    • 2023 Toyota LandCruiser Sahara ZX: $141,481 (+$3500)

    MORE: Everything Toyota LandCruiser

    Jack Quick

    Jack Quick is an automotive journalist based in Melbourne. Jack studied journalism and photography at Deakin University in Burwood, and previously represented the university in dance nationally. In his spare time, he loves to pump Charli XCX and play a bit of Grand Theft Auto. He’s also the proud owner of a blue, manual 2020 Suzuki Jimny.

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