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Mazda R trademark hints at return to performance cars

Is Mazda about to get back into the performance game? A new Japanese trademark filing for an R brand suggests it is.

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Scott Collie
Scott Collie
Deputy Editor

Is Mazda finally about the get back into the performance car game?

We haven’t seen a properly hot Mazda since the 3 MPS died in 2013, but a new trademark suggests the Japanese brand is finally going to give enthusiasts a car to celebrate.

A Japanese filing unearthed by reveals Mazda has trademarked a new R brand, complete with a stylised logo all of its own.

Using the R brand would be a departure from the norm for Mazda, which has previously used MPS, RX, and MazdaSpeed badging for its performance cars.

It did, however, recently use the R360 coupe in a range of images to celebrate its 100th Anniversary. Is Mazda preparing an homage?

We’ve been teased, teased, and teased again about the potential for a return to rotary performance cars by Mazda, most recently with the RX-Vision and its GT3 spinoff, the latter of which is a Gran Turismo special.

We also know Mazda is preparing a range of cars built on a rear-wheel drive architecture, with power from electrified inline-six engines, so it could also become a performance sub-brand in keeping with BMW M, Mercedes-AMG, and Audi RS.

Mazda has slotted the turbocharged 2.5-litre four-cylinder engine from the CX-9 and CX-5 into the smaller 3 sedan and hatchback, but those cars (which remain off the table for Australia) don’t have a special performance badge.

The last performance Mazda to make it Down Under was the 3 MPS, which was sold until 2013 as a rival to the Volkswagen Golf GTI.

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Scott Collie
Scott Collie

Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.

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