Mazda Australia is better known for its top-selling SUVs and passenger cars, but its real MVP last month and for much of this year has been the BT-50 ute.
With a combined 1187 sales in October between the 4×2 and 4×4, the latest (Isuzu-based) BT-50 was Mazda Australia’s top-seller overall for the month – the second in succession.
As with most manufacturers Mazda’s deliveries took a dive in October (year-on-year) because of stock shortfalls in the semiconductor supply chain, and COVID factors – in short, demand is there but supply simply isn’t.
We’re hearing from dealers the BT-50’s supply versus demand ratio isn’t as bad as many other vehicles.
Meanwhile, year-to-date the BT-50’s 13,545 sales make it the company’s number-two vehicle behind the CX-5 medium SUV and now ahead of the Mazda 3 small car – which was Australia’s number-one vehicle overall just a few years ago.
Mazda remains number two overall in the market with 88,746 sales year-to-date, behind only Toyota.
This 13,545 annual sales comprises 11,153 4x4s (equal to 6.9 per cent market share) and 2392 4x2s (9.0 per cent share).
That said, the Mazda is not yet doing the sort of volume Isuzu Ute is with the D-Max, which is the same vehicle as the BT-50 (Isuzu makes both). With 21,700 sales YTD the D-Max is ensconced as the market’s number-three ute behind the Toyota HiLux and Ford Ranger.
Hat tip to CarExpert commenter Harry Mayweather, who flagged this in the comments.
|Mazda CX-5||22,030||Up 25.8%|
|Mazda BT-50||13,545||Up 72.5%|
|Mazda 3||12,566||Up 6%|
|Mazda CX-3||11,640||Up 5.3%|
|Mazda CX-30||11,329||Up 63.5%|
|Mazda CX-9||5696||Up 5%|
|Mazda CX-8||5300||Up 96.4%|
|Mazda 2||3839||Up 31.5%|
|Mazda MX-5||621||Up 65.2%|
|Isuzu Ute D-Max||16,266||119.5%|
|Chevrolet Silverado 1500||1721||–|
|Isuzu Ute D-Max||5434||72.7%|