Mazda BT-50 ute becomes the company's top-seller

Mazda generally relies on its SUVs and hatchbacks for big volume, but the BT-50 ute has become its best-seller two months in a row.

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Mike Costello
Mike Costello
News Editor
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Mazda Australia is better known for its top-selling SUVs and passenger cars, but its real MVP last month and for much of this year has been the BT-50 ute.

With a combined 1187 sales in October between the 4×2 and 4×4, the latest (Isuzu-based) BT-50 was Mazda Australia’s top-seller overall for the month – the second in succession.

As with most manufacturers Mazda’s deliveries took a dive in October (year-on-year) because of stock shortfalls in the semiconductor supply chain, and COVID factors – in short, demand is there but supply simply isn’t.

MORE: Stock shortages, worst October in 20 years

We’re hearing from dealers the BT-50’s supply versus demand ratio isn’t as bad as many other vehicles.

Meanwhile, year-to-date the BT-50’s 13,545 sales make it the company’s number-two vehicle behind the CX-5 medium SUV and now ahead of the Mazda 3 small car – which was Australia’s number-one vehicle overall just a few years ago.

Mazda remains number two overall in the market with 88,746 sales year-to-date, behind only Toyota.

This 13,545 annual sales comprises 11,153 4x4s (equal to 6.9 per cent market share) and 2392 4x2s (9.0 per cent share).

That said, the Mazda is not yet doing the sort of volume Isuzu Ute is with the D-Max, which is the same vehicle as the BT-50 (Isuzu makes both). With 21,700 sales YTD the D-Max is ensconced as the market’s number-three ute behind the Toyota HiLux and Ford Ranger.

Hat tip to CarExpert commenter Harry Mayweather, who flagged this in the comments.

Mazda Australia sales 2021 YTD

ModelSalesChange
Mazda CX-522,030Up 25.8%
Mazda BT-50 13,545Up 72.5%
Mazda 312,566Up 6%
Mazda CX-311,640Up 5.3%
Mazda CX-3011,329Up 63.5%
Mazda CX-95696Up 5%
Mazda CX-85300Up 96.4%
Mazda 23839Up 31.5%
Mazda 61293-8.8%
Mazda MX-30887
Mazda MX-5621Up 65.2%
Total88,74630.4%

Ute sales YTD

4×4 UteSalesChange
Ford Ranger 38,29126.9%
Toyota HiLux34,23829.4%
Isuzu Ute D-Max16,266119.5%
Mitsubishi Triton14,45811.4%
Mazda BT-5011,15395.1%
Toyota LandCruiser 10,14930.6%
Nissan Navara10,02628.0%
Volkswagen Amarok690119.9%
GWM Ute5693
LDV T60564846.2%
RAM 1500310310.4%
Chevrolet Silverado 15001721
Ssangyong Musso1613116.5%
Jeep Gladiator1017162.1%
4×2 UteSalesChange
Toyota HiLux10,51429.7%
Isuzu Ute D-Max543472.7%
Ford Ranger339550.0%
Mazda BT-50239212.0%
Mitsubishi Triton228511.4%
Nissan Navara174116.2%
GWM Steed693-31.4%

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Mike Costello
Mike Costello
Mike Costello is the News Editor at CarExpert.
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