Australians took delivery of a record 87,430 electric vehicles (EVs) in 2023, equal to roughly 7.0 per cent total market share and up on volume by 160 per cent over 2022.

    There are now 27 different brands selling at least one EV, with 61 models between them.

    Of the total EV sales, 65.8 per cent were SUVs, 33.7 per cent were traditional passenger vehicles, and the remaining 0.5 per cent were a smattering of light- and heavy commercial vehicles.

    Brands

    Top of the pops is Tesla with 46,116 sales from two models, equal to almost 53 per cent sector share, ahead of BYD with 12,438 sales from three models. These two OEMs combined accounted for precisely two-thirds of the total EV market.

    Next in order were MG with 5928 EV sales from its two models, ahead of Volvo (3949 sales from two models) and Mercedes-Benz (3188 sales, with a market-highest 10 individual models).

    Rounding out the top 10 were Kia (3039 sales from three models), BMW (2990 sales from six models), Polestar (2463 sales from its sole model), Hyundai (2417 sales from four models), and Cupra (887 sales from one model).

    EV sales for 2023 by brand:

    BrandSales
    Tesla46,116
    BYD12,438
    MG5928
    Volvo3949
    Mercedes-Benz3188
    Kia3039
    BMW2990
    Polestar2463
    Hyundai2417
    Cupra887
    Mini551
    Audi539
    Porsche535
    GWM526
    Nissan484
    Lexus378
    Genesis280
    Fiat174
    LDV139
    Peugeot128
    Ford112
    Foton Mobility71
    Jaguar35
    SEA Electric26
    Renault21
    Mazda13
    Rolls-Royce3

    Models

    The five top-selling models were the Tesla Model Y (28,769, making it the market’s third top-selling SUV of any type), Tesla Model 3 (17,347), BYD Atto 3 (11,042), MG 4 (3134 after just a few months on sale), and Volvo XC40 Recharge (2846).

    Rounding out the top 10 were the MG ZS EV (2794, just under 10 per cent of all ZS sales), Polestar 2 (2463 sales), Kia EV6 (1831 sales), Mercedes-Benz EQA (1196), and Volvo C40 Recharge (1103).

    Fascinatingly, eight of the top 10 models are all made in China for the Australian market, and all of the top six were. In fact, China produced 72,402 EVs sold in Australia last year, equal to more than 80 per cent of the total!

    EV sales for 2023 by model:

    BrandModelSales
    TeslaModel Y28,769
    TeslaModel 317,347
    BYDAtto 311,042
    MG43134
    VolvoXC40 Recharge2846
    MGZS2794
    Polestar22463
    KiaEV61831
    Mercedes-BenzEQA1196
    VolvoC40 Recharge1103
    KiaNiro1000
    HyundaiIoniq 5947
    BMWiX1936
    BYDDolphin925
    CupraBorn887
    HyundaiKona836
    BMWiX822
    Mercedes-BenzEQB783
    BMWiX3772
    HyundaiIoniq 6623
    MiniHatch551
    PorscheTaycan535
    GWMOra526
    NissanLeaf484
    BYDSeal471
    Mercedes-BenzEQE sedan437
    BMWi4353
    Audie-tron GT339
    Mercedes-BenzEQC323
    LexusRZ 450e265
    Mercedes-BenzEQS SUV252
    KiaEV9208
    Audie-tron200
    GenesisGV60191
    Fiat500e174
    LexusUX 300e113
    LDVeT6079
    GenesisGV7078
    Foton MobilityT571
    Peugeote-Partner71
    Mercedes-BenzEQS67
    BMWi763
    FordE-Transit61
    Mercedes-BenzEQS SUV60
    Peugeote-200857
    FordMustang Mach-E51
    BMWi544
    LDVeDeliver 944
    Mercedes-BenzeVito van40
    JaguarI-Pace35
    SEA ElectricHD and MD26
    Mercedes-BenzeVito Tourer19
    RenaultKangoo18
    MazdaMX-3013
    LDVMIFA 912
    GenesisG8011
    HyundaiMighty11
    Mercedes-BenzEQV11
    LDVeDeliver 74
    RenaultMegane E-Tech3
    Rolls-RoyceSpectre3

    Regions

    Can you spot the outlier here? The EV market share in the four largest regional markets of New South Wales, Victoria, Queensland and Western Australia sits between 6.7 and 7.7 per cent, with Tasmania (6.5 per cent) and even South Australia (5.5 per cent) also in the ballpark.

    It’s the two Territories that are the outliers: The Australian Capital Territory enjoys outsized EV share of 18.3 per cent thanks to the proliferation of government agencies, and the Northern Territory’s EV share languishes at 2.7 per cent – must be all those wide open spaces.

    RegionEV salesOverall salesEV share
    NSW28,954374,4327.7%
    VIC22,155327,2296.8%
    QLD18,569261,5327.1%
    WA8352124,6306.7%
    SA434579,0095.5%
    ACT339918,53118.3%
    TAS137421,1506.5%
    NT28210,2672.7%

    Sales by propulsion or fuel type:

    • Petrol: 588,622 sales, up 6.7 per cent
    • Diesel: 379,512 sales, up 5.0 per cent
    • Hybrid: 98,439 sales, up 20.3 per cent
    • Electric: 87,217 sales, up 161.1 per cent
    • PHEV: 11,212 sales, up 8.8 per cent

    Some previous monthly reports

    Got any questions about car sales? Ask away in the comments and we’ll jump in!

    Mike Costello
    Mike Costello is a Senior Contributor at CarExpert.
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