Chinese automaker SAIC Motor has revealed a kitted-up LDV T60 Max under its Maxus nameplate called the SAIC Maxus Bull Demon King. Yes, you read that correctly, that’s its name.

First shown as a concept at the Chengdu motor show in September 2021, Maxus chose the 2021 Guangzhou motor show as the platform to reveal the production-spec Bull Demon King.

A spokesperson from Ateco, LDV’s local importer, said they’re aware of the Maxus Bull Demon King but it’s too early to confirm anything for the Australian market.

Setting this beefed-up ute apart from lesser T60 Max/T70 models are features like flared wheel arches with exposed bolts, a steel front bumper with integrated winch and recovery points, roof-mounted light bar, bonnet scoop, side steps, plastic side cladding, sports bar, and off-road tyres.

The Bull Demon King is painted in a light grey colour with orange accents and has a blacked-out grille insert featuring the ‘Maxus’ emblem.

Inside is another world entirely with plush leather upholstery, a curved dash encasing the 10.25-inch digital driver’s display and 12-inch touchscreen infotainment system, as well as other modern inclusions like an electric park brake.

Powering this model is the same 2.0-litre twin-turbocharged diesel four-cylinder producing 160kW of power and 500Nm of torque.

It’s mated to a ZF-sourced eight-speed automatic transmission which sends power to all four wheels and can tow up to 3.5 tonnes, which is 500kg more than the Australian-spec T60 Max.

Pricing starts at ¥250,000 (A$54,775) according to CarNewsChina and is available for pre-sale in China now.

The Bull Demon King’s biggest rival in China currently is the GWM Cannon ‘Black Bullet’ ute fitted out with accessories by Chinese 4×4 accessory company Yunliang.

Set to sell for a similar price as the Bull Demon King, the Cannon Black Bullet is currently limited to 400 units.

It features the same off-road-inspired upgrades, along with similar accents.

Should the rugged-looking LDV arrive locally, it would locally compete against the likes of the Toyota HiLux Rugged X, Mazda BT-50 Thunder, Nissan Navara Pro-4X Warrior, and Isuzu D-Max X-Terrain, among others.

LDV has previously offered two locally-tuned T60 Trailrider models, with the T60 Trailrider 2 last available in 2020.

It featured a Walkinshaw suspension tune, along with a detuned 2.0-litre turbo diesel from the LDV D90 SUV instead of the 2.8-litre turbo diesel used in the regular models.

Similar to the original T60 Trailrider, it wore black exterior accents, blacked-out badges, and sports bar.

Given the T60 Max recently launched in November, it’s expected that LDV has a Trailrider version of this vehicle in the works as well.

A spokesperson from Ateco said in regard to the possibility of a T60 Max Trailrider, “Never say never, but we’re focusing on the LDV T60 Max right now.”

MORE: Everything LDV T60

Jack Quick

Jack Quick is an automotive journalist based in Melbourne. Jack studied journalism and photography at Deakin University in Burwood, and previously represented the university in dance nationally. In his spare time, he loves to pump Charli XCX and play a bit of Grand Theft Auto. He’s also the proud owner of a blue, manual 2020 Suzuki Jimny.

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