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Peugeot plotting new flagship sedan - report

Peugeot will soon outline its plans for the next 10 years and 2023 could see the company introduce a stylish, small all-electric model or a larger flagship for the brand.

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William Stopford
William Stopford

The future looks bright for Peugeot as part of the new Stellantis empire, and the company is looking to expand its range.

Peugeot boss Jean-Philippe Imparato told Autocar the company is weighing whether it’ll add a larger flagship model or a small, premium model in 2023.

The latter could potentially be a stylish electric vehicle that could give Peugeot a rival to all-electric rivals like the new Fiat 500 and upcoming Renault 5.

The company is expected to reveal a plan for the coming years within a few weeks, much like rival Renault did this month.

The Peugeot plan is expected to outline the company’s plans for the next 10 years.

The next product launch will be the redesigned 308, expected to be revealed in March.

It’ll offer either a plug-in hybrid or battery-electric powertrain alongside conventional petrol and diesel engines and will use an updated version of the current car’s EMP2 platform.

The new 308 should also get the latest in Peugeot’s quirky i-Cockpit cabin layout, with a large 10.1-inch central touchscreen as well as a 12.3-inch digital instrument cluster.

Once it’s introduced, the oldest passenger vehicle in Peugeot’s portfolio – excluding the 108 city car – will be the 508, redesigned in 2018.

The 108 city car and related Citroen C1 were introduced even earlier in 2014 as restyled versions of the Toyota Aygo, but the two French rebadges are expected to end production this year.

Automakers have been abandoning the A-segment in Europe as profits shrink due to increasingly stringent emissions and safety regulations.

Should Peugeot introduce a new flagship model to sit above the 508 hatch and wagon and 5008 SUV, it’ll be the first truly large Peugeot since the 607 was discontinued in 2010.

But for a short break in the late 1980s, Peugeot offered a flagship executive sedan from 1975 until 2010 under the 604, 605 and 607 nameplates.

It seems unlikely in the 2020s that a brand would introduce a flagship sedan, however, especially considering Peugeot’s past models weren’t huge sellers outside of France. That hasn’t stopped fellow Stellantis brand DS from introducing its DS 9 sedan last year, however.

A crossover larger than the 5008, however, could give Peugeot a more direct rival to the likes of the Kia Sorento and Mazda CX-9. Despite the new Stellantis empire now encompassing 14 brands, such a model wouldn’t have much if any direct competition except perhaps from the Jeep Grand Cherokee.

It would also stop Peugeot from stepping onto DS Automobiles’ turf, with the former Groupe PSA’s premium brand not offering a crossover larger than the mid-sized DS 7 Crossback.

MORE: Peugeot news, reviews, comparisons and videos

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William Stopford
William Stopford

William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel (remember that?), briefly lived in the US, and has a particular interest in the American car industry.

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