Fancy buying British but worried about a warranty that’s rather twee? Jaguar Land Rover wants to allay your fears.

    From 1 April, all Jaguar Land Rover products will have a five-year, unlimited-kilometre warranty with five years of roadside assist.

    This was previously available only as a limited-time offer, with the standard warranty a mere three years or 100,000km.

    “We know that some of our competitors have already moved in this direction and so we think the timing right now for us to take that position and give added reassurance and confidence to our customers with a Jaguar Land Rover going forward,” said Jaguar Land Rover Australia managing director Mark Cameron.

    “We really are seeing quite considerable improvements in our quality that’s delivered over the last probably 18 months and standing by the quality of our products and offering reassurance to our customers at this point in time is something we’re very pleased to be able to do.”

    Shifting to a five-year, unlimited-kilometre warranty puts Jaguar Land Rover’s offering up there with those of Mercedes-Benz, Volvo and Genesis.

    Genesis launched here in 2019 with a five-year warranty, making it the first luxury brand to offer a warranty that long as standard.

    Mercedes-Benz and Volvo followed suit last year.

    Brands like Aston Martin, Audi, Bentley, Maserati and Porsche offer a three-year, unlimited-kilometre warranty.

    Like Land Rover, however, Audi has made a five-year warranty available as a special offer.

    Lexus has a shorter mileage limit at 100,000km but offers four years of coverage instead of three.

    Alfa Romeo has the most limited coverage, with only a three-year/150,000km warranty.

    Most mainstream brands long ago moved to five- or seven-year warranties, with Mitsubishi even leaping to a 10-year warranty.

    That’s left the luxury brands as the laggards on the market.

    Earlier this year, JLR CEO Thierry Bollore acknowledged the company’s long-standing quality issues but said it has made “dramatic improvements” of late.

    Mr Bollore said he has made improving quality a key part of company’s turnaround since taking over as chief executive in September 2020.

    The CEO claims dissatisfaction problems are now at a “record low” for 2021 model year cars.

    William Stopford

    William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

    Buy and Lease
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers