This one goes out to all the car enthusiasts who want to smell like the thing they love most… smoking tyres!

    To celebrate the first-ever Formula E race in Shanghai, Nissan has crafted a special edition perfume blending the fragrances of burnt rubber and cherry blossom, a classic combination by any measure.

    It’s called ‘Smell My Dust’, and if you believe Nissan it will available to the public for purchase, although we’re not sure where and when.

    A promotional video for the fragrance was posted by the Nissan Nismo page on social media platform X, featuring all the trademarks of a typical perfume commercial: dramatic imagery, emotional commentary and in-your-face branding.

    In addition to the launch video, Nissan offered a written explanation of its new product.

    “Nissan Formula E Team’s new scent combines tones of Sakura, the flower displayed on the cars, with the smell of tyre remnants from the team’s Nissan e-4ORCE 04 race cars to combine a surprising concoction,” Nissan said in a statement.

    “A top note of cherry blossom branches and rosemary were combined with burnt sugar and woody tones. The result is a fragrance that embodies the beauty of cherry blossom with the thrill and grit of a racing team.”

    Top Gear has reported that real Formula E tyre fragments were used in the formulation of the fragrance, which was created in Shanghai ahead of the Shanghai E-Prix on May 25 and 26.

    How much would you pay to smell like a fresh, flowery burnout?

    Josh Nevett

    Josh Nevett is an automotive journalist based in Melbourne, Australia. Josh studied journalism at The University of Melbourne and has a passion for performance cars, especially those of the 2000s. Away from the office you will either find him on the cricket field or at the MCG cheering on his beloved Melbourne Demons.

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