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MG Maze concept revealed

The MG Maze concept is a design study that aims to provide a video game experience in an urban electric vehicle.

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Presented by SAIC Design, the MG Maze concept is a futuristic electric two-seater that aims to marry at-home gaming with the outside world.

Off the back of the MG Cyberster concept shown off in April 2021, MG is experimenting with some out-there designs as the company aims to paint a picture for its future models.

This particular concept was conceived during the pandemic-related lockdowns following the design brief: “Play is important. Discovery is important. Adventure is important.”

The exterior of the concept is said to be inspired by high-end gaming computers that show off their components and processing power.

There’s a fully polycarbonate exterior shell that displays the inner workings of the electric powertrain components, as well as a plug-and-play style changeable battery at the rear of the concept.

A CPU, GPU and cooling fans can also be seen just like high-end gaming computers.

Overall, the design of the Maze concept is an aerodynamic monospace, or one-box design, with minimal overhangs and large wheels that are pushed right to the corners of the concept.

The top shell of the Maze concept opens upwards to reveal two ‘ZERO gravity’ lounge-style seats for passengers that are accented in pink and purple.

Inside the Maze concept, MG wants the concept to seem familiar to your home lounge room. There are two seats, a controller and a screen.

MG refers to the people inside the concept rather as players, as can be seen with the ‘Player 1 and Player 2’ logos on the upper segments of the seats.

These players are encouraged to go out into the real world and explore a real-life treasure hunt by using their smartphones and the sophisticated user interface that covers the whole front of the car with a 3D map, avatar status, and mission information.

Players can apparently score points for interacting with the game.

This MG Maze concept is not meant for production in any capacity, but is instead meant to explore the future technological possibilities for MG vehicles.

MORE: MG Cyberster concept revealed

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Jack Quick
Jack Quick

Jack Quick is an emerging automotive journalist based in Melbourne, Australia. Jack recently graduated from Deakin University and has previously competed in dance nationally. In his spare time, Jack likes to listen to hyperpop and play Forza Horizon.

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