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Mazda Australia planning as much SUV choice as possible

How many SUVs is too many SUVs? We don't know exactly how many just yet, but Mazda thinks Australians want all they can get.

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Scott Collie
Scott Collie
Deputy Editor

Mazda Australia wants to offer SUV buyers “as much choice” as it possibly can.

Already in Australia it offers the compact CX-3 and CX-30, the mid-sized CX-5, and the seven-seat CX-8 and CX-9 crossovers, and it’s preparing to welcome the more upmarket mid-sized CX-60 before the end of 2022.

We know head office is preparing to unveil three more SUVs in the near future, too. The CX-60 will be joined by a slightly bigger CX-70, and seven-seat CX-80 and CX-90 options are currently in the works.

Which ones are coming to Australia? The CX-60 is already locked in, but we don’t know which of the 70, 80, and 90 will make the journey.

We also don’t know which engines will make it, although a full range is available.

Although he stopped short of confirming which cars will come Down Under, Mazda Australia managing director Vinesh Bhindi said the brand isn’t afraid to offer multiple cars in similar segments.

“From our point of view, it’s important and it’s strategic for us to provide as much choice as we can,” Mr Bhindi said.

“Also, aligning our offering with what the customer wants – that’s absolutely paramount,” he said. “If it makes sense, we’re not scared to offer it in our portfolio.”

Mr Bhindi pointed to the CX-8 and CX-9 as an example of what that means. Although both are large seven-seat SUVs, they target slightly different customers at slightly different price points.

The same story could apply to the CX-80 and CX-90, although how they’d interact with the CX-8 and CX-9 isn’t clear.

The presence of a smaller and cheaper CX-80 could also give the brand room to make the CX-90 a properly luxurious large SUV flagship.

It’s not quite as clear where the CX-70 might fit, given how similar we’re expecting it to be to the CX-60.

Which new Mazda model are you most excited for?

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Scott Collie
Scott Collie

Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.

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