Cupra Terramar SUV concept revealed

The Volkswagen Group’s sporty Spanish spinoff, Cupra, has unwrapped its vision for 2025.

The Terramar is a core part of that vision. It’ll be offered with a choice of petrol or plug-in hybrid powertrains, the latter of which will offer a claimed 100km of electric range.

At 4.5 metres long, the Terramar will be larger than the current Cupra Ateca or Formentor. Instead, it’s likely to be dimensionally similar to the Volkswagen Tiguan, and will push the brand “upmarket to the hot spot of the SUV segment”.

It’ll be built at a Volkswagen Group plant in Gyor, Hungary, alongside the Audi Q3 wagon and Sportback.

“Terramar is where everything started for Cupra. Our new sporty hybrid SUV perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win”, said Jorge Diez, Cupra design director.

The Terramar was revealed alongside a new version of the UrbanRebel concept, and the Tavascan electric SUV concept.

The trio of new models is part of a plan to sell 500,000 cars per year by 2025, and to “push forward with our international expansion”.

The fledgling brand sold 79,300 cars worldwide last year, itself up a significant 189 per cent over 2020. It says it’ll sell only electric vehicles after 2030.

Australia is one step in that expansion push. Orders for the Cupra brand opened in May with a series of Launch Edition cars, set to touch down in July.

The brand will offer the Leon hatch, and the Ateca and Formentor SUVs at launch, with the Born electric hatch to follow early in 2023.