Cupra made the most of its event in Terramar last week, revealing updated versions of its Born, Formentor and Leon potentially two years out from their respective launches.
The Unstoppable Impulse event in Terramar saw Cupra reveal its upcoming electrified Terramar crossover, a production version of its electric Tavascan crossover, and a second, more production-ready version of its UrbanRebel concept.
Cupra also raised three doors on stage to reveal the front ends of the updated Born, Formentor and Leon, with images taken from the audience subsequently appearing on websites like Autovisie, Cochespias and Autonotizen.
The Spanish brand says the event was designed to show the “next generation of heroes to be launched by 2025”.
The current Leon and Formentor were only introduced in 2020 in Europe, with the Born following late in 2021. It’s therefore a bit early for a mid-life update.
The updated Born, Formentor and Leon feature the unusual new lighting signature seen on the Tavascan and Terramar, consisting of three triangular-shaped daytime running lights within the headlight assembly.
Like the current Born, all three facelifted models feature a slim upper opening and a large lower opening.
The latter appears closed-off on all three models, suggesting the use of active shutters.
The Born and Formentor feature a trapezoidal lower opening. In the latter, this is flanked by a pair of triangular openings on each side and bisected by a bar upon which the number plate is mounted.
The Leon also features a bar with the number plate, though its openings feature a different shape, and are visually connected to vertical air intake/fog light assemblies.
Not present was the Ateca, the oldest member of the Cupra lineup. It was launched in 2018 and is based on the Seat Ateca launched in 2016.
As a roughly 4.4m-long SUV with an upright silhouette, in contrast with the similarly-sized but sleeker Formentor, the Ateca could be replaced by the 4.5m-long Terramar.
By 2025, Cupra’s electric vehicle line-up will consist of an entry-level EV based on the UrbanRebel concept, plus the Born and Tavascan sitting above it.
Petrol and plug-in hybrid models will consist of the Leon hatch and wagon and Formentor and Terramar crossovers.
Cupra is targeting global sales of 500,000 cars per year in the mid-term, staggering growth for a brand that, since its launch in 2018, has sold around 200,000 vehicles.
It’s entering new markets outside of Europe, with Australia being one of the first. The brand launches here mid-year with the Leon hatch and Ateca and Formentor crossovers, with the Born EV following early next year.