BYD distributor announces showroom locations

BYD electric vehicles will be initially sold through 12 Eagers retail locations across almost every state and territory.

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EVDirect has announced 12 retail locations for electric vehicle brand BYD, opening in partnership with Eagers Automotive.

There’s at least one Experience Centre, as they’re called, in every state and territory bar the Northern Territory.

New South Wales has the lion’s share of locations with four, including the Darlinghurst Experience Centre that’s already open.

EVDirect, BYD’s Australian distributor, emailed the list to customers. The locations are:

  • New South Wales
    • Cardiff
    • Castle Hill
    • Darlinghurst
    • Sutherland
  • Queensland
    • Indooroopilly
    • Robina
  • Victoria
    • Brooklyn
    • Dandenong
  • Australian Capital Territory
    • Canberra
  • South Australia
    • Medindie
  • Tasmania
    • Hobart
  • Western Australia
    • West Perth

Customers will pick up their cars from an Experience Centre location and not a mycar location, as had previously been the plan.

Servicing, however, will still be available at both Eagers and mycar locations.

The company says it’ll release warranty and servicing information shortly.

There’s also the option to have your BYD vehicle delivered to you, for a fee, if you live more than 50km from an Eagers location.

BYD vehicles have previously been offered in Australia – you may have taken a previous-generation BYD e6 taxi in Sydney – but the EVDirect-led push of the new Atto 3 small electric SUV is the Chinese brand’s biggest step here yet.

While not a household name in Australia, BYD is a giant in the ‘new energy vehicle’ space, which as well as cars produces electric buses and even batteries for other companies. Warren Buffett is a major shareholder.

It now exclusively produces electric and hybrid vehicles.

BYD has established an Australia-focused line at one of its factories in China, and plans to commence production of the first 15,000 cars for this market. That is the kind of healthy supply only Tesla can compete with.

Beyond the Atto 3, a further two BYD vehicle models will go on sale both online and in-store by December 2022 in Australia, expected to be a small EV hatch and mid-sized EV sedan.

The Atto 3 will tackle the heart of the electric vehicle market in Australia, giving the MG ZS EV a direct rival while also vying for prospective buyers of the Kia Niro EV and Nissan Leaf – both more expensive vehicles.

It’s priced from $44,990 drive-away depending on your state, with the Extended Range model costing $3000 more.

EVDirect has notified customers of the Standard Range model that it’ll be delayed further as BYD is prioritising production of the Extended Range.

“Unfortunately, we have received advice from BYD in China that the production of the Standard Range Atto 3 vehicles will not commence until estimated mid-October with delivery to Australia scheduled to start in November-December,” said EVDirect in a letter to customers.

“This is due to the high-volume production requirements of the extended range option.”

It’s giving customers the opportunity to keep their place in the queue by securing an Extended Range in the same colour, with an estimated delivery time of August/September 2022.

EVDirect says almost 90 per cent of customers have opted for the Extended Range model.

If you’re not already in the queue, you’ll be waiting until December 2022 or January 2023 for a new Standard Range according to the website.

An Extended Range, if ordered today, will take until November or December 2022 to arrive.

Customers had already been advised earlier this month that Atto 3 deliveries would be delayed by 6 to 8 weeks.

The delay pushed not only deliveries but also the timeline for test drives into August or September.

Deliveries of the Chinese electric SUV were originally set to begin in July.

EVDirect says it’s keeping customers in the loop and prioritising getting information to them first.

“It is well publicised that the global automotive industry as a whole is under pressure from a range of supply chain issues and logistics disruptions,” the company said in its correspondence to customers.

“While BYD’s model provides robust protection from many of these challenges, regrettably we have been impacted by the current holistic industry conditions.”

The Extended Range costs an extra $3000, and offers 420km of range on the WLTP cycle – an increase of 100km on the Standard Range.

Both variants use BYD’s in-house ‘Blade’ LFP batteries, with base cars packing 50kWh of capacity and extended range models 60kWh.

The battery powers a 150kW and 310Nm front-wheel drive electric motor, capable of pushing the Atto 3 from zero to 100km/h in a claimed 7.3 seconds.

There’s a 400V charging architecture, with maximum AC charging capacity of 7kW and DC charging at up to 80kW.

BYD claims it has taken more than 3000 orders for the Atto 3 already, which would put it among Australia’s best-selling EVs already.

To put this 3000 figure into context, market-wide EV sales in Australia between January and May 2022 inclusive of Tesla sit at 8543 units, more than half of which are the Model 3.

The company says the Atto 3 is currently undergoing safety testing in Europe by Euro NCAP.

Just four paint colours will be offered: standard white, along with grey, blue and red. The latter three will cost an extra $700.

EVDirect also says there’ll be just one interior trim option and one alloy wheel option available, at least at first.

Wireless Android Auto and Apple CarPlay are in development and will be added as over-the-air updates.

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William Stopford

William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel (remember that?), briefly lived in the US, and has a particular interest in the American car industry.

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