BMW will offer heated seat subscriptions in Australia

BMW Australia has introduced a subscription model for features like heated seats via its ConnectedDrive store.

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You pay monthly for service subscriptions like Spotify and Netflix, and BMW figures you may be happy doing the same for features like heated seats.

With its in-car technology supporting over-the-air updates, this has opened the door for BMW Australia to offer features that can be added after purchase on its ConnectedDrive store.

UPDATE, 12/07/2022 3:40pm: BMW Australia has confirmed the features recently added to the ConnectedDrive store will not be available via subscription on its current range.

BMW has a slew of new models arriving this year, including mid-cycle updates for the 3 Series and X7, and new generations of the 7 Series and X1 and their i7 and iX1 electric counterparts. Our headline has been updated to reflect this development.

The store currently features heated front seats, a heated steering wheel, and BMW Drive Recorder, which can be added to your vehicle provided it has the hardware. These can be activated and subscribed to for a set period of time.

These subscriptions first appeared on the ConnectedDrive store earlier in July.

That gives you the option, for example, to only pay for a heated steering wheel for the coldest part of the year.

All of these features are also available for a free one-month trial.

One month of heated front seats is listed at $29, while a month’s use of a heated steering wheel or BMW Drive Recorder costs $19.

Other subscription prices are as follows:

  • BMW Drive Recorder – 1 year: $79
  • Heated steering wheel – 1 year: $169
  • Heated front seats – 1 year: $289
  • BMW Drive Recorder – 3 years: $189
  • Heated steering wheel – 3 years: $259
  • Heated front seats – 3 years: $419

You can also add these features permanently, with heated front seats costing $589, a heated steering wheel costing $349, and BMW Drive Recorder costing $429.

BMW Drive Recorder can automatically or manually record the last 40 seconds of footage from outside your vehicle, whether you’re capturing memories from a scenic road trip or obtaining evidence to send to your insurance company.

These new features join a range of features already available on the ConnectedDrive store, but only as one-off purchases.

These include adaptive M suspension ($650) and automatic high-beam ($259).

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William Stopford

William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel (remember that?), briefly lived in the US, and has a particular interest in the American car industry.

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