Almost all Aston Martins will be pure-electric within 10 years.
Ex-AMG boss and new Aston Martin CEO Tobias Moers has announced 90 per cent of the British brand’s cars will be pure-electric by 2030.
“It is part of our journey, and it’s part of our business plan forward and our product plan for the future,” Mr Moers said in an investor conference.
“We are not able to change the future, we have to adjust us to that future.”
The change to a majority electric range won’t happen overnight.
The first electric Aston Martin is expected to launch in 2025 or 2026 using technology borrowed from Mercedes-Benz.
“We should achieve something by the middle of the century,” Mr Moers said.
“That’s the ballpark. And I think at that time, that period of time, it’s crucial.”
A plug-in hybrid is expected to precede the pure-electric model onslaught, also using technology from Mercedes-Benz.
As for the diehard petrol heads? Not all is lost, according to Mr Moers.
“We still have probably pure combustion engine for track toys, so to speak,” he said.
Aston Martin has only recently made changes to its leadership, with former Mercedes-AMG boss Tobias Moers taking the reins from Andy Palmer in May 2020.
Aston was rescued from financial troubles when fashion billionaire Lawrence Stroll and the Yew Tree Consortium invested $525 million in exchange for a 25 per cent stake in the company.
Under the agreement, Aston Martin will get access to the latest electric and plug-in hybrid technology from Mercedes-Benz.