2027 Ferrari Luce: Controversial EV priced for Australia over a year before it arrives here

If the polarising design of the Ferrari Luce appeals to you enough to place an order, you'd better have deep pockets and be prepared to wait a while.

Ferrari Australasia has confirmed the hallowed Italian brand‘s first all-electric vehicle will cost a smidgen under $1 million before on-road costs locally, where first customer deliveries will commence during the fourth quarter of 2027.

At $991,446 plus on-road costs, the Luce slots between the hardcore 296 Speciale ($984,020) and the even more manic 849 Testarossa Assetto Fiorano ($1,010,485).

It will also be roughly $150,000 dearer than the similarly sized, V12-engined Purosangue SUV, which is priced from $839,992 before on-roads.

Revealed in May to much controversy, the Ferrari Luce reportedly sold out of its 2026 production allocation within a couple of months, including immediate orders from Australia and New Zealand after the model's global reveal.

In Europe, the Luce starts from €550,000 (A$890,733). While not confirmed by Ferrari executives, sources familiar with the company’s internal forecasts claimed the company aimed to sell just under 500 examples throughout 2026.

The strong demand comes despite widespread criticism of the Luce’s unconventional design when it was revealed in Rome earlier this year, including from some Ferrari enthusiasts and investors.

The backlash was significant enough for former Ferrari chairman, Luca di Montezemolo, to publicly suggest the Luce should lose its famous prancing horse badge.

Ferrari’s share price also fell more than 8.0 per cent in the first trading session following the Luce’s reveal, according to the Financial Times, although the company’s shares have since recovered by more than 24 per cent and are now trading at €353.60 (A$577) per share.

Still, Ferrari management in multiple markets, including Australasia, says interest in the Luce has come not only from its existing customer base, but also from new buyers, with widely reported strong demand in China and positive feedback from technology entrepreneurs in the US.

Designed in collaboration with LoveFrom, the creative collective founded by former Apple design chief Sir Jony Ive and Marc Newson, it adopts a radically different interpretation of the Ferrari design language.

It's the first time the Maranello-based company has handed design leadership to a studio outside its own in-house team, run by Flavio Manzoni.

Polarising design aside, the Luce boasts pretty serious performance figures.

There are four electric motors – one at each wheel – producing a total of 772kW of power and 990Nm of torque. The claimed 0-100km/h acceleration time is 2.5 seconds, and Ferrari says its first EV will hit 200km/h in 6.8 seconds on its way to a top speed of 310km/h.

The Luce is powered by a 122kWh battery made in-house and an 800V electrical architecture, with a claimed driving range of more than 530km on the WLTP cycle.

While Ferrari says its low-mounted battery gives it a lower centre of gravity than the Purosangue, the Luce tips the scales at 2260kg – roughly 400kg more than the SUV.

Last month, the first production chassis from the Luce program fetched US$40 million (A$55.85m) at the RM Sotheby’s Monterey auction.

Ferrari gave the charity car a unique specification centred around the theme of light. Its Madreperla Semi-Gloss exterior uses a special pigment developed by Ferrari Tailor Made that changes from green to violet depending on the angle and intensity of the light.

Inside, the special Luce features Perla Le Mans metallic leather developed specifically for the Tailor Made program, with Grigio Corvara replacing the usual black trim. The car also receives unique wheels, brake calipers and a Ferrari badge set against an optical-white background.

Pricing

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