First Ferrari Luce sells for $56 million at auction

Ferrari’s first fully electric car has made headlines again, with the first production Ferrari Luce selling for US$40 million (A$56.4m) at the RM Sotheby’s Monterey auction.

Identified as ‘Chassis 0’, the car is the first production chassis from the Luce program and was sold as a bespoke Ferrari 'Tailor Made' creation. The buyer’s premium was waived, meaning the full US$40m sale price will go to The Ferrari Foundation to fund future educational initiatives.

The car itself won’t reach its new owner immediately. Following the auction, it will return to Ferrari’s headquarters in Maranello, Italy, with final delivery scheduled for the first quarter of 2027.

Ferrari gave the charity car a unique specification centred around the theme of light. Its Madreperla Semi-Gloss exterior uses a special pigment developed by Ferrari Tailor Made that changes from green to violet depending on the angle and intensity of the light.

Inside, the Luce uses Perla Le Mans metallic leather developed specifically for the Tailor Made programme, with Grigio Corvara replacing the usual black trim. The car also receives unique wheels, brake calipers and a Ferrari badge set against an optical-white background.

Ferrari says the complexity of applying the special paint means every example finished in it will have unique chromatic nuances.

The sale comes shortly after Ferrari reached its undisclosed 2026 Luce sales target in July, less than two months after its global reveal, per a report in the Financial Times.

Sources claimed the company had targeted just under 500 examples for the year.

Ferrari Australasia president Michele Comelli later confirmed to CarExpert that customer Luce orders and allocations have been secured in both Australia and New Zealand, with the first local cars expected to arrive in the fourth quarter of 2027.

While the Luce has attracted criticism from some Ferrari enthusiasts, the US$40m auction result and strong early demand suggest its appeal extends beyond the traditional Ferrari customer base.

For Ferrari, Chassis 0 now has another role beyond being the first Luce built: it has become a US$40m fundraiser for the brand’s educational initiatives, while the first customer examples – including those destined for Australia – remain more than a year away.

MORE: Explore the Ferrari Luce showroom