Ford’s all-new competitor to the Kia Seltos, Toyota C-HR and Volkswagen T-Cross is due later this month priced from $31,990 drive-away.

    The national drive-away pricing offer is available across the three-tier line-up:

    • Puma – $29,990 ($31,990 drive-away)
    • Puma ST-Line – $32,340 ($33,990 drive-away)
    • Puma ST-Line V – $35,540 ($36,990 drive-away)

    Ford’s drive-away pricing is in line with most mid- to high-spec versions of rival models, notably the Volkswagen T-Cross – currently advertised from $29,990 drive-away in base 85TSI Life guise and $32,990 in higher-grade 85TSI Style form.

    Meanwhile, the popular Kia Seltos is $31,490 drive-away for a mid-spec Sport with Safety Pack and tops out at $42,990 drive-away for the flagship GT-Line.

    In addition to the introductory drive-away price offers, Ford Australia is introducing virtual ‘Desk Drives’ where the company and its dealership network will host Facebook live events allowing prospective buyers to get a taste of the Puma from the comfort of their own home.

    Customers who take up an in-person test drive of the new Puma and go on to purchase a vehicle will receive a $500 bonus, which increases to $1000 for existing Ford owners.

    “The all-new Puma is a cutting edge, sharply designed and smartly packaged urban SUV that strengthens customer choice in Australia,” said Andrew Birkic, president and CEO for Ford Australia.

    “Making life even easier and simpler, these introductory offers show a new way of thinking, and we’ve worked with our dealer network to offer customers a straightforward, informative and effortless experience.”

    First deliveries are due late in September, with all models featuring autonomous emergency braking with pedestrian and cyclist detection, an 8.0-inch Sync 3 navigation system with Apple CarPlay and Android Auto, as well as the FordPass Connect embedded modem with net-based remote vehicle functions.

    MORE: 2020 Ford Puma pricing and specs

    Like the wider Ford Australia line-up, the Puma is covered by the Blue Oval’s five-year, unlimited-kilometre factory warranty with Ford Service Benefits.

    Perks of the latter include a complimentary service loan car, auto club membership with roadside assistance, Sync 3 satellite navigation map updates, and the first four years/60,000km of scheduled maintenance priced at $299 per visit – totalling $1196 for the first 48 months/60,000km.

    The Puma will be joined later in 2020 by the all-new Escape, which will become the first electrified Ford in Australia in the form of the Escape ST-Line PHEV. Read our Escape pricing and specs breakdown here.

    James Wong

    James Wong is the Production Editor at CarExpert based in Melbourne, Australia. With experience on both media and manufacturer sides of the industry, James has a specialty for product knowledge which stems from a life-long obsession with cars. James is a Monash University journalism graduate, an avid tennis player, and the proud charity ambassador for Drive Against Depression – an organisation that supports mental wellness through the freedom of driving and the love of cars. He's also the proud father of Freddy, a 2019 Volkswagen Golf GTI .

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