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China’s Jaecoo partners with Australian favourite for accessories
Thule – one of the most recognisable brands for roof racks and bike carriers – will sell its accessories in Jaecoo showrooms.

Jordan Mulach
Jaecoo is a spinoff brand of Chery, launching in Australia in 2025 with the petrol and plug-in hybrid J7. It’s part of a global strategy by Chinese Chery to market vehicles under separate brand names. That includes Jaecoo, positioned as a more premium brand than the namesake Chery brand.
Chery also sells premium vehicles overseas under the Exeed and Jetour brand names, while it sells the Omoda 5 under a separate ‘Omoda’ brand name in certain markets.
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