There are just six months left in 2024 – or we’ve just completed six months of the year, depending on your outlook – and Australia’s electric vehicle (EV) sales race is shaping up to be anything but a tight contest.

    Against an overall market which is 8.7 per cent up on 2023’s record numbers with 632,412 vehicles delivered so far this year, EVs have contributed 50,219 sales – though this doesn’t include Polestar figures after it stopped reporting VFACTS data.

    This figure is up by 16.5 per cent on the same period last year, though EVs still only account for less than eight per cent of the new vehicle market.

    If not for global leader Tesla, it would be a very different story, as the US EV giant’s Model Y SUV and Model 3 sedan have combined for 23,116 sales in the opening half of 2023, experiencing a drop on last year’s results and rarely dipping below half of the market share.

    While its challengers aren’t closing in at an alarming rate, BYD has proven – both in Australia and overseas – to be its nearest competitor, occupying third, fourth and sixth on the sales charts with its Seal sedan, Atto 3 SUV and Dolphin Hatchback.

    The MG 4 continues to outperform its Dolphin and GWM Ora rivals by placing itself fifth amongst the EV market, well and truly making use of the brand’s new-generation platform.

    Perhaps surprisingly given their price, the BMW iX1 (the electric X1) and i4 (electric 4 Series Gran Coupe) are among the most popular EVs in Australia, outselling the Kia EV6 and Volvo’s C40/XC40 Recharge twins.

    Volvo’s new EX30, the carmaker’s cheapest EV, appears to be a great success for the brand locally, debuting in May and already slotting into 11th place for the year, usurping its Polestar 2 cousin which has received price cuts to try and climb up the sales chart.

    Interestingly, 39 of the 64 EVs on sale in Australia come from electric-only nameplates, and all but one of the 15 best-sellers account for at least half of a model’s sales – even if they have slightly different names.

    Despite receiving price cuts to become Australia’s cheapest EV, the GWM Ora hasn’t been able to move from its 16th position in the sales charts, and it’s at risk of losing the spot to the more expensive Toyota bZ4X, the Japanese giant’s first EV in local showrooms.

    Australia’s only factory-backed electric ute, the LDV eT60 continues to contribute little to the brand’s sales, with just eight examples delivered so far this year – accounting for less than a quarter of a percent of T60 sales.

    ModelEV sales (H1 2024)Total sales (H1 2024)EV models’ share of model sales
    Tesla Model Y12,51612,516100%
    Tesla Model 310,60010,600100%
    BYD Seal40924092100%
    BYD Atto 337263726100%
    MG 427712771100%
    BYD Dolphin12481248100%
    BMW iX112372255 (includes X1)54.9%
    BMW i411771345 (includes 4 Series Gran Coupe)87.5% 
    Kia EV610601060100%
    Volvo C40/XC40 Recharge1023198751.5% 
    Volvo EX3010011001100%
    Polestar 2950950100%
    Hyundai Kona Electric892892100%
    MG ZS EV64011,809 (includes ZS and ZST)5.4%
    Mercedes-Benz EQA624624100%
    GWM Ora592592100%
    Toyota bZ4X555555100%
    BMW iX35451884 (includes X3)28.9%
    Hyundai Ioniq 5541541100%
    Mercedes-Benz EQE SUV516516100%
    BMW iX2428728 (includes X2)58.8%
    Kia Niro EV42282850.9%
    Ford Mustang Mach-E326326100%
    Kia EV9313313100%
    Subaru Solterra278278100%
    Cupra Born259259100%
    Hyundai Ioniq 6233233100%
    BMW iX225225100%
    Peugeot e-2008207285 (includes 2008)72.6%
    Nissan Leaf190190100%
    Renault Megane E-Tech171171100%
    Porsche Taycan163163100%
    Mercedes-Benz EQB152152100%
    Audi Q8/SQ8 E-Tron112228 (includes Q8)49.1%
    Lexus RZ450e109109100%
    Mercedes-Benz EQE9191100%
    LDV eDeliver 78585100%
    BMW i575228 (includes 5 Series)21.4%
    Fiat/Abarth 500e133290 (includes 500)45.9%
    Mercedes-Benz EQS SUV6868100%
    Audi e-Tron GT6666100%
    Mercedes-Benz EQC6666100%
    Mini Cooper E/SE647768.2%
    Peugeot e-Partner61282 (includes Partner)21.6%
    Genesis GV604646100%
    Genesis Electrified GV7046452 (includes GV70)10.2%
    Lexus UX300e464939.3%
    Renault Kangoo Z.E./E-Tech4242100%
    Kia EV54040100%
    Ford E-Transit27816 (includes Transit)3.3%
    BMW i72344 (includes 7 Series)52.2%
    Mini Countryman E/SE144453.1%
    Rolls-Royce Spectre1111100%
    LDV eT6083399 (includes T60)0.24%
    Mercedes-Benz EQV77100%
    Mercedes-Benz EQS66100%
    Jaguar I-Pace55100%
    Mercedes-Benz eVito4250 (includes Vito)1.6%
    LDV eDeliver 931609 (includes Deliver 9)0.19%
    Mazda MX-30 Electric3933.2%
    Audi Q411100%
    Genesis Electrified G80128 (includes G80)3.6%
    LDV MIFA 91254 (includes MIFA)0.39%

    MORE: VFACTS: Australia’s best-selling EVs in 2024 so far

    Jordan Mulach

    Born and raised in Canberra, Jordan has worked as a full-time automotive journalist since 2021, being one of the most-published automotive news writers in Australia before joining CarExpert in 2024.

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