Australian new car buyers are increasingly turning to hybrids rather than electric vehicles (EVs), with demand for fuel-saving electrified models driving another record month of sales.

    A total of 111,099 new vehicles were sold in Australia throughout May 2024, a 5.1 per cent improvement on last year’s result in the same month – a record at the time.

    It’s also a significant boost on the 92,202 vehicles sold in April, with buyers flocking to showrooms ahead of the end of financial year.

    The largest growth in May came from hybrids, which recorded 16,218 sales for the month, a huge 113.4 per cent gain on the same month last year.

    Plug-in hybrid sales also saw a big jump, up 73.6 per cent on 2023 with 1373 sales for the month, while EV sales also grew – however the 8974 sales represented an increase of just 10.5 per cent.

    While this represented a turnaround from April where EV sales fell for the first time in more than two years, battery-powered vehicle sales increased by only a slim margin compared to the 7.4 per cent growth in the diesel segment, which recorded 34,479 sales through May.

    Petrol power continues to be favoured by Australian car buyers, with 45,262 unleaded-fuelled vehicles sold last month, though this was the only segment with a decrease on 2023, down 13.5 per cent.

    New vehicle sales were also up in every state and territory bar the Northern Territory, which recorded an 8.8 per cent dip, though this was offset by growth in all other jurisdictions.

    “The continued growth highlights consumer confidence and the industry’s ability to meet diverse needs of Australian motorists despite current economic challenges,” said Tony Weber, chief executive of the Federal Chamber of Automotive Industries (FCAI).

    “The Australian market is one of the most open and competitive in the world which supply consumers with a wide choice of vehicle across all segments and price categories.”


    Toyota continued its sales dominance for the year, with its 23,389 vehicles delivered to customers throughout May representing 21.1 per cent of all new vehicle sales in Australia, and a 27.5 per cent rise on last year.

    It also helped the carmaker’s 2024 tally click over 100,000 sales before June, with its year-to-date figures up 40.8 per cent compared to the same period in 2023.

    Hyundai managed to put itself back past Mitsubishi to fifth place in the monthly sales race, though the Korean marque still trails the Japanese manufacturer in the year-to-date sales race.

    Tesla also returned to the top 10 despite a 20.3 per cent sales drop for the month – driven by a significant 49.4 per cent decrease for the Model Y, but limited by a 50.8 per cent rise for its Model 3.

    Honda saw the largest sales growth for the month, with its 1333 sales in May 2024 up by 63.8 per cent compared to 12 months ago, while Ford and Mitsubishi recorded increases of 40.9 per cent and 39.8 per cent, respectively.

    Ram sales continued to fall, down 64.4 per cent on May 2023, however its core V8-powered 1500 pickup has ended production in the US ahead of a switch to six-cylinder power.

    Fellow Ateco-distributed brand Maserati also experienced a 62.7 per cent sales drop, while Jeep sales fell by 62.5 per cent.

    BrandMay 2024 salesChange YoY
    Toyota 23,389+27.5%
    Ford 8806+40.9%
    Mazda 8002-5.6%
    Kia 7504+7.2%
    Hyundai 6495-8.2%
    Mitsubishi 6409+39.8%
    Isuzu Ute 4401+26.4%
    MG 4159-13.9%
    GWM 3820+17.9%
    Tesla 3567-20.3%
    Nissan 3425+11.0%
    Subaru 3401-4.6%
    Volkswagen 3362-14.7%
    BMW 2577+10.6%
    BYD 1914+32.2%
    Suzuki 1802+6.3%
    Audi 1586-2.3%
    LDV 1416-30.0%
    Honda 1333+63.8%
    Lexus 1020-43.1%
    Chery 718+22.9%
    Land Rover 687-37.6%
    SsangYong 624+2.5%
    Porsche 488-28.8%
    Skoda 472-31.7%
    Renault 458-44.5%
    Chevrolet 380+9.5%
    Peugeot 266+10.4%
    Cupra 250-3.8%
    Mini 215-46.1%
    Jeep 168-62.5%
    Genesis 105-44.1%
    Jaguar 58+26.1%
    Alfa Romeo 42-26.3%
    Lamborghini 34+70.0%
    Maserati 31-62.7%
    Ferrari 22-12.0%
    Bentley 20-47.4%
    Citroen 15-42.3%
    Aston Martin 12+33.3%
    Lotus 100.0%
    Rolls-Royce 7+16.7%
    McLaren 6-62.5%


    The Ford Ranger rebounded to take the top sales spot in May, having lost its title to the Toyota RAV4 in April – a rare loss for utes in recent times.

    Ford sold 5912 Rangers throughout May, besting its Toyota HiLux rival by 210 sales, with the RAV4 also in the 5000-plus sales bracket with 5517 deliveries throughout the month. 

    Despite its sales slide, the Tesla Model Y managed to remain in the top 20, though it was outsold by other mid-sized SUVs which it has until recently held an edge over.

    ModelMay 2024 sales
    Ford Ranger5912
    Toyota HiLux5702
    Toyota RAV45517
    Isuzu D-Max 2612
    Mitsubishi Outlander2500
    Toyota Camry2468
    Toyota Corolla2439
    Ford Everest2110
    Mazda CX-52108
    Tesla Model 31958
    Hyundai Kona1842
    MG ZS1841
    Kia Sportage1790
    Isuzu MU-X1789
    Tesla Model Y1609
    Kia Cerato1538
    Toyota LandCruiser wagon1482
    Hyundai Tucson1434
    Mitsubishi Triton1405
    Mazda BT-501383


    • Micro cars: Kia Picanto (793), Fiat 500/Abarth 500 (40)
    • Light cars under $30,000: MG 3 (1077), Mazda 2 (450), Suzuki Swift (442)
    • Light cars over $30,000: Volkswagen Polo (195), Mini Cooper (80), Skoda Fabia (32)
    • Small cars under $40,000: Toyota Corolla (2439), Kia Cerato (1538), Mazda 3 (884)
    • Small cars over $40,000: MG 4 (565), Audi A3 (302), Mercedes-Benz A-Class (285)
    • Medium cars under $60,000: Toyota Camry (2468), BYD Seal (1002), Skoda Octavia (87)
    • Medium cars over $60,000: Tesla Model 3 (1958), BMW 3 Series (287), Mercedes-Benz C-Class (250)
    • Large cars under $70,000: Skoda Superb (9), Citroen C5 X (6)
    • Large cars over $70,000: Mercedes-Benz E-Class (64), BMW 5 Series (44), Mercedes-Benz EQE and Porsche Taycan (22)
    • Upper large cars over $100,000: Porsche Panamera (7), BMW 8 Series Gran Coupe and 7 Series (5)
    • People movers under $70,000: Kia Carnival (925), Hyundai Staria (154), LDV MIFA (44)
    • People movers over $70,000: Volkswagen Multivan (63), Volkswagen California (19), Lexus LM (17)
    • Sports cars under $80,000: Subaru BRZ (105), Mazda MX-5 (62), Nissan Z (44)
    • Sports cars over $80,000: BMW 2 Series (205), BMW 4 Series (52), Mercedes-Benz CLE (50)
    • Sports cars over $200,000: Porsche 911 (47), Lamborghini two-door range (19), Ferrari two-door range (18)
    • Light SUVs: Mazda CX-3 (1300), Suzuki Jimny (878), Hyundai Venue (614)
    • Small SUVs under $45,000: Hyundai Kona (1842), MG ZS (1841), GWM Haval Jolion (1265)
    • Small SUVs over $45,000: Audi Q3 (533), Volvo EX30 (466), BMW X1 (312)
    • Medium SUVs under $60,000: Toyota RAV4 (5517), Mitsubishi Outlander (2500), Mazda CX-5 (2180)
    • Medium SUVs over $60,000: Tesla Model Y (1609), Mercedes-Benz GLC (464), BMW X3 (393)
    • Large SUVs under $80,000: Ford Everest (2110), Isuzu MU-X (1789), Subaru Outback (995)
    • Large SUVs over $80,000: BMW X5 (404), Land Rover Defender (323), Range Rover Sport (207)
    • Upper large SUVs under $120,000: Toyota LandCruiser wagon (1482), Nissan Patrol (622), Kia EV9 (49)
    • Upper large SUVs over $120,000: BMW X7 (109), Mercedes-Benz GLS (44), Range Rover (39)
    • Light vans: Volkswagen Caddy (75), Peugeot Partner (43), Renault Kangoo (9)
    • Medium vans: Toyota HiAce (1176), Hyundai Staria Load (373), Ford Transit Custom (370)
    • 4×2 utes: Toyota HiLux (647), Isuzu D-Max (563), Ford Ranger (463)
    • 4×4 utes: Ford Ranger (5549), Toyota HiLux (5055), Isuzu D-Max (2049)
    • Large pickups: Ram 1500 (207), Chevrolet Silverado 1500 (205), Chevrolet Silverado HD (127)

    Sales by category

    CategoryMarket share
    Light commercial22.8%
    Heavy commercial4.3%

    Top segments by market share

    SegmentSalesChange YoY
    Medium SUVs24,344+2.9%
    4×4 utes19,140+11.0%
    Small SUVs15,955-17.0%
    Large SUVs12,749+1.6%
    Small cars8412+28.8%

    Sales by region

    State/territorySalesChange YoY
    New South Wales33,145+5.3%
    Western Australia12,334+5.4%
    South Australia7501+11.3%
    Australian Capital Territory1673+10.6%
    Northern Territory999-8.8%

    Sales by buyer type

    Buyer typeSalesChange YoY

    Sales by fuel or propulsion type

    Fuel typeMay 2024 salesSales year-to-date (January-May 2024)
    Petrol45,262 (-13.5%)222,368 (-5.1%)
    Diesel34,479 (+7.4%)156,941 (+13.4%)
    Hybrid16,218 (+113.4%)66,437 (+126.8%)
    Electric 8974 (+10.5%)40,636 (+26.8%)
    Plug-in hybrid (PHEV)1373 (+73.6%)6099 (+118.1%)

    Sales by country of origin

    CountrySalesChange YoY
    South Korea14,643-3.6%

    MORE: VFACTS April 2024: Record month, hybrids and plug-in hybrids surge
    MORE: VFACTS March 2024: Big month leads to record quarterly result
    MORE: VFACTS February 2024: Another record month for Australian new car sales
    MORE: VFACTS January 2024: Record start to the year but slower times ahead

    Jordan Mulach

    Born and raised in Canberra, Jordan has worked as a full-time automotive journalist since 2021, being one of the most-published automotive news writers in Australia before joining CarExpert in 2024.

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