Taycan outsells 911, as Porsche sets annual sales record in 2021

There's been a changing of the guard at Porsche, with the electric Taycan outselling the 911 sports car for the first time.

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Need proof the future is electric? The iconic Porsche 911 was outsold by the electric Taycan in 2021.

Porsche’s rear-engined sports car found 38,464 homes worldwide in 2021, a new record. The 911 outsold the Panamera (30,220 deliveries) and the 718 Cayman and Boxster (20,502 combined), but still couldn’t outsell the Taycan (41,296).

“The high rate of electric sports cars was of particular note. Around 40 per cent of Porsche vehicles delivered in Europe in 2021 were electric: either plug-in hybrids or all-electric cars,” said Detlev von Platen, Porsche AG board member for sales and marketing.

“The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers,” he said.

The best-selling Porsches globally in 2021 were, as expected, the Macan (88,362) and Cayenne (83,071) crossovers. All told, the brand delivered more than 300,000 cars for the first time.

Australia followed the global trend closely. The Macan (2328) and Cayenne (837) were the best-sellers, followed by the Taycan (531) and 911 (428).

The Taycan wasn’t just a strong seller in relation to its stablemates, it was the third-best selling electric car in Australia behind the Tesla Model 3 and MG ZS EV for 2021.

The 718 Cayman (147) outsold the Boxster (109), and both were more popular than the Panamera (48).

This year will see the introduction of the 911 GTS to Australia, and we’re expecting the GT3 RS to be revealed. The GTS will be the only non-motorsports version of the 911 offered with a manual transmission locally, while the GT3 RS takes the GT3 formula and makes it wilder and more track-focused.

The Taycan GTS will also make the trip Down Under, sitting between the Taycan 4S and Turbo models in the local range.

As a ‘sporty all-rounder’ offering, the GTS offers 440kW of power on overboost using launch control, and hits the 100km/h mark from standstill in 3.7 seconds.

The adaptive air suspension (including Porsche Active Suspension Management) is specifically adapted to the GTS “to the benefit of its lateral dynamics”.

There are various black or dark details on the exterior, such as the front apron, the bases of the exterior mirrors and the side window trims – as is traditional on a GTS.

Black Race-Tex features in the interior, as does a standard brushed aluminium interior package with a black anodised finish.

MORE: Australia’s best-selling electric cars… that aren’t the Tesla Model 3
MORE: Porsche Taycan performance review

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Scott Collie

Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.

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