Suzuki Queensland and Surfing Queensland are teaming up.

The distributor for the Japanese brand’s vehicles in Queensland will supply Jimny, Vitara and S-Cross SUVs to the sporting association as part of a two-year partnership.

Vehicles will be used by Surfing Queensland staff to help them deliver a range of events covering everything from board riding to stand-up paddleboarding, which the organisation says is the fastest-growing sport in the southern hemisphere and which expands the reach of surfing into areas that lack a surf break.

The move is part of Suzuki’s “For Fun’s Sake” marketing campaign.

“Surfing is the most quintessential Queensland lifestyle sport and we’ve got a great role to play in driving its further success,” said Suzuki Queensland marketing manager Jake Tobin.

“Suzuki is keen to support the aspirations of those who want to reach the peak level of their sports as well as those who want to adopt a more kick-back approach.”

“As the recognised not-for-profit State body of the sport in Queensland, we are committed to the development of surfing,” said Surfing Queensland chief executive Adam Yates.

“As the team works hard to deliver numerous events and community programs across Queensland, travel is a key component within the organisation. It is crucial that we are using vehicles that are safe, reliable and efficient.

“We have the utmost confidence in the vehicles provided by Suzuki Queensland and value their commitment in assisting us develop the sport of surfing in the Sunshine State.”

Suzuki Queensland has been operating since 1974. The Japanese brand’s vehicles are managed by a separate distributor, Suzuki Australia, in other states and territories.

The S-Cross is the newest model in Suzuki’s line-up, though it is a heavily overhauled version of the previous S-Cross. It debuted in 2022, and sits in the same small SUV segment as the older Vitara.

Likewise, the city-focused Ignis and rugged Jimny tag-team the light SUV segment. The Swift did the same with the Baleno until the latter’s discontinuation last year.

To the end of May, the Jimny is Suzuki’s biggest seller in Australia with 2589 sales. The Swift sits in second place with 2524 sales.

MORE: Everything Suzuki Jimny | S-Cross | Vitara

William Stopford

William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

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