Peugeot and Citroen have launched a new financial services company, allowing the French brands to offer guaranteed future value (GFV) through Australian dealers.
The GFV program allows customers to sign on the dotted line knowing what their car will be worth at the end of their finance term, provided they meet certain distance limits.
It’s a popular tool among startup or lower-volume brands keen to give prospective buyers confidence in what their cars will be worth, and to allay fears their value will plummet on the secondhand market.
Polestar and Cupra are both launching with GFV programs, and Genesis has repeatedly said it’s gearing up to launch a similar option for prospective buyers.
“We are hopeful that the launch of Peugeot Financial Services and Citroën Financial Services will generate a strong growth opportunity for both brands in Australia and support the highly anticipated local new product arrivals confirmed for 2022,” said Peugeot Citroen Australia managing director, Kate Gillis.
Peugeot and Citroen remain niche players in the crowded Australian new car market.
Citroen sales went backwards slightly to 175 cars in 2021, dropping from 203 in 2020. That tally puts it behind Ferrari and Bentley on the sales charts.