Mazda’s slow-selling MX-30 electric and hybrid SUV is set for execution after three years in Australia.
With its rear-hinged doors, unique interior, and funky exterior design, the MX-30 never hit great heights on the VFACTS sales charts in Australia; to this point just 2200 have been delivered locally.
It was, however, the first electric Mazda sold in Australia. It also debuted an M Hybrid powertrain that was subsequently rolled out across the local CX-30 and Mazda 3 line-ups, only to be removed from these more popular models shortly thereafter.
Overseas, the MX-30 is offered with a rotary range extender powertrain that previously was on the cards for Australia; today’s announcement naturally means that car won’t be coming Down Under.
Mazda has confirmed it’ll remain in dealers through the first quarter of 2024, at which point it’ll be axed.
“Notable as a stylish and sustainably focused alternative in the compact SUV segment, the MX-30 also became a trailblazer as the first fully electric vehicle available from the Mazda brand,” Mazda Australia managing director Vinesh Bhindi said.
“This was previously unchartered territory, and the MX-30 has since served a hugely valuable purpose, both as a technology demonstrator and also to thoroughly prepare our dealer network with the knowledge and skills required for the next phase of our brand’s intensive evolution.”
The MX-30 is bing axed alongside the CX-8 SUV, as Mazda gears up to bring a range of new electrified (hybrid, plug-in hybrid, and pure electric) vehicles to Australia before 2030.