First it was Genesis, now it’s Ioniq.

    Hyundai has taken another badge from its range and turned it into a standalone brand, this time the Ioniq label previously reserved for its Prius-rivalling hybrid, plug-in hybrid, and pure electric fastbacks.

    The new badge will be applied to the upcoming range of Hyundai electric vehicles, which will be led by a production version of the 45 EV concept, to be called the Ioniq 5.

    Unlike the low-riding hatchback concept, Hyundai says the production car will be a CUV. In other words, expect another small SUV.

    It’s on track to arrive in Australia during 2021. Expect the Ioniq range to be sold through regular Hyundai dealerships, not a standalone network of showrooms like luxury offshoot Genesis.

    It’ll be followed by the Ioniq 6, a sedan based on the slinky Prophecy concept, in 2022. The Ioniq 7 is a large SUV, and will launch in 2024.

    Underpinning the new electric family is the Hyundai Electric-Global Modular Platform (E-GMP).

    Unlike the modified internal-combustion platform underpinning the Ioniq range, Kona Electric, and related Kia e-Niro, the E-GMP is dedicated to battery-electric vehicles.

    Hyundai says the new platform will allow its designers more freedom to create interesting shapes, and promises it won’t enforce a strict family design language from model-to-model.

    The new Ioniq range will be a core part of Hyundai’s push to own 10 per cent of the global electric vehicle market by 2025.

    Scott Collie

    Scott Collie is an automotive journalist based in Melbourne, Australia. Scott studied journalism at RMIT University and, after a lifelong obsession with everything automotive, started covering the car industry shortly afterwards. He has a passion for travel, and is an avid Melbourne Demons supporter.

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