Genesis has revealed a new large SUV concept that may preview its upcoming GV90 electric flagship.

    The Korean luxury brand has revealed the Neolun ahead of its in-person debut at the New York motor show, which commences on March 29.

    The styling is said to be inspired by Korea’s moon-shaped porcelain jars, and follows the principle of “reductive design” – with clean styling devoid of any “unnecessary” details.

    It has a more upright roofline than Genesis’ other SUVs, but overall its styling is more rounded.

    There are the trademark split-level lighting elements as seen on Genesis’ current models.

    Up front, these form the outline of Genesis’ traditional crest grille, a similar motif to that seen on the brand’s X coupe and convertible concepts.

    The Neolun is finished in two-tone Midnight Black and Majestic Blue.

    In a typical concept car touch, it features coach doors and no B-pillar.

    While we’d typically expect this to change with a production model, Genesis says development of B-pillarless coach doors “has reached a level where its application to production vehicles is now feasible”.

    Open the coach doors, and side steps automatically deploy, before folding back into the vehicle when the doors close.

    Inside, the concept has a four-seat configuration with the front seats swivelling to face the captain’s chairs in the back. A flexible display unfolds from the rear-seat headliner.

    Genesis says the Neolun has a radiant heating system inspired by the ondol system found in many Korean homes. Heating films are applied to the dashboard, door trims, floor, seatbacks and console sides.

    Genesis has also placed speakers “strategically” for a concert-hall like experience, with the crystal sphere up front even rotating to become a tweeter.

    To match the exterior, there’s a combination of Royal Indigo cashmere and vintage-inspired Purple Silk leather trim dyed with organic pigments, while the floor is finished in dark-coloured real wood trim.

    Genesis hasn’t revealed any details about the Neolun’s powertrain.

    The concept’s name comes from the Greek word “neo”, for new, and “luna”, which means moon.

    It’s expected to preview an upcoming electric SUV tipped to be called the GV90, which overseas reports have suggested will enter production late in 2025.

    MORE: Everything Genesis
    MORE: Sell your car with CarExpert

    William Stopford

    William Stopford is an automotive journalist based in Brisbane, Australia. William is a Business/Journalism graduate from the Queensland University of Technology who loves to travel, briefly lived in the US, and has a particular interest in the American car industry.

    Buy and Lease
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers
    Uncover exclusive deals and discounts with a VIP referral to Australia's best dealers