Mike Costello
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Toyota HiLux Comparison
2023 kept the HiLux focused on the mix of price, packaging, equipment and ownership confidence rather than chasing a completely different brief. CarExpert source notes add that the Toyota HiLux is the Japanese automaker's top-selling vehicle and is the top-selling ute overall in Australia. The relevant VFACTS line shows 61,111 Australian sales for the calendar year. That positioning worked best for comparison shoppers.
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