Ford fans are now able to delve into the Blue Oval’s local history in painstaking detail.
The brand has added Australian brochures and images from between 1960 and 2022 to the Heritage Vault it launched in June 2022.
You can access the Vault here.
Aimed at providing information to “fans, journalists, and car enthusiasts”, the Vault launched with 5000 images – but has since expanded to include more than 12,000 photos and brochures from throughout Ford’s history.
Also included are photos and brochures for other Ford brands like Lincoln and the defunct Mercury and Edsel.
Ford worked with students from Wayne State University’s library and information science program in Detroit, as well as Ford employees and retirees, to pilot the Heritage Vault.
Since going live, Ford says the site has attracted an average of 5000 downloads per day. Australians are among the most active users of the site, with local search volume placing us among the top five nations in the world.
Ford is constantly updating the Vault, and says there’s more to come from its Australian archive over time.