Instagram is arguably the social media that is used the most for showing off wealth and expensive lifestyle, so it was never short of supercars and hypercars.

    Those posts are created mostly by car spotters and automotive enthusiasts, but also by the owners themselves who often share their beautiful garages on their profiles.

    The website comparethemarket has compiled a list with the most popular supercars on Instagram based on the number of hashtags appearing on the platform until April 2020.

    Although the methodology of choosing two hashtags for each vehicle (for example #LamborghiniGallardo and #Gallardo) seems logical, we have to say that in some cases it leaves out specific versions of the cars (like the Gallardo Spyder, Superleggera, Trofeo, Squadra Corse, etc).

    This way of counting can also count in favour of supercars with multiple generations maintaining the same name as the Audi R8, in conjunction with single models like the Ferrari 458 Italia.

    But let’s leave those nerdy thoughts aside and move on to the actual list.

    The 10 most popular supercars on Instagram

    10: Bugatti Chiron – 806,034 posts

    The Bugatti Chiron was launched in 2016 as the successor to the Veyron. It is still one of the most powerful, fastest, and most expensive hypercars in the world thanks to the monstrous quad-turbo W16 8.0-litre engine producing 1103 kW and 1600 Nm.

    All that power allows a 0-100 km/h time of 2.4 seconds and a top speed of 420 km/h. If that is not fast enough, the special edition Bugatti Chiron Super Sport 300+ launched last year hit reached 490.48km/h, which makes it the fastest production car in the world.

    In total, Bugatti plans to build 500 units of the Chiron in the Molsheim factory. This model has also served as the base for all of the latest Bugatti models as the company returned to the art of coach building.

    The 10 most popular supercars on Instagram

    9: Bugatti Veyron – 884,538 posts

    The Bugatti Veyron might have been out for a long time now, but it remains a very important milestone for the automotive industry and an engineering marvel.

    The quad-turbo W16 8.0-litre engine that premiered in this car produces between 736kW in the “base” Veyron 16.4 and 883kW in the flagship Veyron Super Sport.

    Between 2005 and 2015, Bugatti built a total of 450 Veyrons including all the special editions.

    The 10 most popular supercars on Instagram

    8: LaFerrari – 1,141,428 posts

    The ultimate Ferrari, as it has been dubbed, is one of the top-grade hypercars of our time.

    Thanks to a state-of-the-art hybrid system combining a naturally aspirated 6.3-litre V12 with an electric motor, LaFerrari produces 708kW and 900Nm.

    Ferrari announced a 0-100 km/h acceleration of 2.5 seconds and a top speed of 350km/h, however independent testing has proven the car is capable of even greater figures.

    A total of 500 LaFerrari coupes were produced in Maranello between 2013 and 2015, with an additional 210 LaFerrari Aperta built between 2015 and 2018. Their value has been steadily rising in the used car market.

    The 10 most popular supercars on Instagram

    7:  Honda NSX – 1,152,686 posts

    The Honda/Acura NSX is one of the most social-media friendly sports cars/supercars from Japan thanks to its combination of exotic looks, reliability, and performance figures.

    The first generation was produced between 1990 and 2005 and is now considered a classic among gearheads. Today’s second-generation was presented in its final production form in 2016, after a full decade of development.

    The hybrid system of the current NSX consists of a mid-mounted twin-turbo 3.5-litre V6 and three electric motors, with a combined output of 427kW and 645Nm.

    Thanks to the technology it is packing, the car can accelerate from 0-100km/h in less than three seconds, with a top speed of 307km/h.

    The 10 most popular supercars on Instagram

    6: McLaren P1 – 1,159,653 posts

    The first McLaren flagship after the legendary F1 is the model that initiated the “Ultimate Series”.

    The McLaren P1 was also a proud member of the Holy Trinity of supercars alongside LaFerrari and the Porsche 918 Spyder. Like its rivals, it was fitted with a hybrid system combining a twin-turbo 3.8-litre V8 with an electric motor, boasting 674kW and 900Nm.

    The 100km/h sprint was completed in less than 2.8 seconds, while top speed exceeded the 350km/h mark. McLaren built a total of 375 P1s between 2013 and 2015.

    The 10 most popular supercars on Instagram

    5: Lamborghini Gallardo – 1,375,998 posts

    The baby Lamborghini was the model that helped build Lamborghini to the point it’s at today.

    It was built in various versions between 2003 and 2013, selling a record number of 14,022 units. The mid-mounted, naturally-aspirated 5.0-litre V10 produced from 368kW up to 419kW depending on the configuration.

    The exotic looks, in combination with adequate performance and the comparably affordable prices in the used market made the Gallardo the number one choice for those who would like to enter the supercar world.

    The 10 most popular supercars on Instagram

    4: Ferrari 458 Italia – 1,684,744 posts

    The Ferrari 458 Italia was built between 2009 and 2015 as the entry-level mid-engined V8 model from Maranello.

    The aggressive styling by Pininfarina, the sound from its naturally-aspirated 4.5-litre V8 (419kW/540Nm) and the amazing performance for its era and segment (0-100 km/h in 3.4 seconds and a top speed of 325km/h), established the 458 in the pantheon of supercars.

    As for the more focused 458 Speciale, this one is already considered to be a collector’s item as the epitome of the naturally-aspirated V8 Ferrari models.

    The 458 Italia was succeeded by the 488 GTB (2015) and the F8 Tributo (2019) which use turbocharged engines and feature an evolutionary styling approach, adding to the value of their predecessor.

    The 10 most popular supercars on Instagram

    3: Lamborghini Huracán – 2,789,616 posts

    The Lamborghini Huracán was launched in 2014 as a successor to the Gallardo. The entry-level Bull continued the sales success of its predecessor thanks to improved performance figures and even more attention-grabbing styling.

    The naturally-aspirated 5.2-litre V10 made between 427kW in the rear-wheel drive version and 471kW in the flagship Huracán Performante.

    In 2019, Lamborghini launched the updated Huracán Evo with various mechanical and visual tweaks. Like the Gallardo that came before it, the Huracán is an entry point to the supercar world for many millennials and is considered a must-have for successful YouTubers and influencers.

    The 10 most popular supercars on Instagram

    2: Audi R8 – 3,388,955 posts

    The first production supercar from Audi was – and still is – a hit among petrolheads. It combines comfort, reliability, and practicality for daily use with supercar-levels of performance and attractive looks.

    The first-generation R8 was built between 2006 and 2015 with V8 and V10 engines, sharing its underpinnings with the Lamborghini Gallardo.

    The second-generation is a sibling to the Lamborghini Huracán. It followed the original in 2015, and received a facelift in 2018 with sharper styling.

    The most powerful version is the Audi R8 V10 Performance quattro, fitted with a naturally-aspirated 5.2-litre V10 producing 456kW and 580Nm, and it is thought to be the last of its kind before electrifications steps in.

    The 10 most popular supercars on Instagram

    1: Lamborghini Aventador – 3,597,431 posts

    Undeniably, the best car to make an entrance and grasp the attention of every single person on earth is the Lamborghini Aventador, so it is natural that this model is the boss on Instagram.

    It is not only the out-of-this-world wedge shape, the aggressive details, the absurd proportions, and the scissor doors that characterise every Lamborghini flagship, but also the unique exhaust note that leaves no soul untouched.

    The top model coming from the Sant Agata Bolognese factory was launched in 2011 as the successor to the Murciélago, while in 2017 Lamborghini unveiled the updated Aventador S.

    What is common to every version of the Aventador is the naturally-aspirated 6.5-litre V12 producing between 515kW in the original LP700-4, up to 566kW in the fastest Aventador SVJ.

    The latter is also the fastest production car around the Nürburgring Nordschleife, with a lap time of 6:44.97 set in 2018.

    Thanos Pappas
    Thanos Pappas is a Design Contributor at CarExpert.
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